# Surreal Zombie Runway Makeup Vivianne Westwood Presents Mask-Like Makeup at London Fashion Week By Alexandra Houle | Published 2013-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surreal-makeup References: [wwd](http://www.wwd.com/runway/spring-ready-to-wear-2014/review/vivienne-westwood-red-label/slideshow/7156210) & [wwd](http://www.wwd.com/runway/spring-ready-to-wear-2014/review/vivienne-westwood-red-label/slideshow/7156210) Amongst the artists who debuted their Spring 2014 collections at London Fashion Week was designer [Vivianne Westwood](https://www.trendhunter.com/trends/vivienne-westwood-and-palace). Westwood's collections have become notable for their [outlandish makeup designs](https://www.trendhunter.com/trends/clairvoyance-makeup) and this season has been no exception. Her Red Label collection, said to be inspired by the disturbing Hans Christian Andersen fairy tale, 'The Red Shoes,' depicted mask-like, [surreal makeup](https://www.trendhunter.com/trends/urban-decay-x-m3gan) that nearly stole the attention away from the clothes. While the fashion itself was urban and fresh, the makeup contrasted vastly, covering the model's legs and faces in a pallid, corpse-like finish that was both beautiful and grotesque. While it may not be a makeup look the general population is going to immediately strive for, at the very least, it made Westwood's collection striking and memorable, allowing her to surpass the predictability of fashion week and bring the spectacle to a whole new level of unforgettable art. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Surreal Makeup:** Opportunity to create unique, artistic makeup looks that push boundaries and challenge traditional beauty standards. - **Mask-like Makeup:** Potential to create captivating and attention-grabbing makeup designs that add a theatrical element to fashion presentations. - **Grotesque Beauty:** Innovation opportunity to explore unconventional beauty aesthetics that combine beauty and unsettling elements. ### Industries Being Reshaped - **Fashion:** Fashion industry can incorporate surreal makeup designs in runway shows and photoshoots to create memorable and captivating experiences. - **Beauty:** Beauty industry can experiment with mask-like makeup techniques to inspire and challenge consumers' expectations of traditional beauty. - **Entertainment:** Entertainment industry can utilize grotesque beauty trends in films, theater productions, and performances to evoke strong emotions and create unforgettable experiences. ## Related on Trend Hunter - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)