# Surreal Coffee Ads Folgers Clears Up Complicated Mornings By Elsa Blaine | Published 2009-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surreal-coffee-ads-folgers-for-mornings-less-complicated References: [stillad](http://www.stillad.com/3896-3896.htm) Coffee clears a foggy mind and Folgers is all for ‘Mornings Less Complicated.’ These three [clever print ads](https://www.trendhunter.com/trends/a-moment-of-me-time) depict how simple tasks--such as lacing your shoes and putting on a shirt--can turn into a complex ordeal without a [cup of java](https://www.trendhunter.com/trends/enlightener-coffee). Laces turn into a crazy massive tangle and blouses become multi-armed straitjackets. If that’s not enough, then the dread of facing a [morning newspaper](https://www.trendhunter.com/trends/eight-oclock-coffee) that looks more like an origami masterpiece would be irritating enough to turn to coffee. The amusing campaign was created by Armands Leitis Ad Agency with copywriting by Christian Bunnemann. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Simplified Mornings:** Opportunity for coffee brands to highlight how their product can make morning routines easier and more enjoyable. - **Creative Advertising:** Opportunity for ad agencies to develop playful and humorous campaigns that capture attention and resonate with consumers. - **Visual Storytelling:** Opportunity for brands to use visual elements to tell a story and evoke emotions in their advertising campaigns. ### Where This Applies - **Coffee:** Opportunity for coffee companies to innovate and create new products or services that simplify morning routines and attract customers. - **Advertising:** Opportunity for ad agencies to offer creative services that help brands stand out and connect with their target audience. - **Design:** Opportunity for designers to collaborate with brands in creating visually appealing and engaging advertisements. ## Related on Trend Hunter - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Reinvigorated Coffee Anthems](https://www.trendhunter.com/trends/folgers-coffee-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md)