# Surreal Ad Photography 'Pickpockets' by Romain Laurent By Elsa Blaine | Published 2008-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surreal-ad-photography-creative-works-by-romain-laurent References: [toxel](http://www.toxel.com/inspiration/2008/10/05/creative-photography-by-romain-laurent/) & [romain-laurent](http://www.romain-laurent.com/) Renowned French photographer Romain Laurent conveys a [surreal sense of humor](https://www.trendhunter.com/trends/surreal-street-art-1) in all of his images. He has worked for some of the world's largest ad agencies and fashion magazines, and Laurent's work has been commissioned by companies such as [Microsoft](https://www.trendhunter.com/trends/interview-genie), [Nissan](https://www.trendhunter.com/trends/hot-wheel) and the Discovery Channel. Laurent's fantastic and quirky perspective is always conveyed in his pictures. Check out my favorites in the collection from a layout called 'Pickpockets' for WAD Magazine. I also love the snail-girl with her knapsack shell, sunglass antennae and jeweled slime. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Surreal Photography:** Opportunity for photographers to explore innovative and unconventional techniques to create surrealist images. - **Humorous Advertising:** Chance for ad agencies to infuse humor into their campaigns to capture audience attention and create a memorable brand image. - **Quirky Fashion Photography:** Potential for fashion photographers to incorporate quirky elements and unconventional perspectives to showcase unique styles. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity for ad agencies to embrace surreal and humorous approaches in their advertising campaigns. - **Photography:** Innovative possibilities for photographers to experiment with surreal and quirky styles to capture attention and create memorable visuals. - **Fashion:** Opportunity for the fashion industry to incorporate surreal elements and unconventional photography techniques to showcase avant-garde designs. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md)