# Vintage Horror-Themed Streetwear Doublet Launches It's Surprise! Collection for the FW19 Season By Amy Duong | Published 2019-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surprise References: [highsnobiety](https://www.highsnobiety.com/p/doublet-fw19-surprise-collection) & [antonioli.eu](https://www.antonioli.eu/en/DE/men/t/designers/doublet) Streetwear imprint [Doublet](https://www.trendhunter.com/trends/gelquantum-360-i-amp) introduces its latest collection for the Fall/Winter 2019 season entitled 'Surprise!' Designer Masayuki Ino dives into classic nightmares and themes the latest seasonal designs around vintage horror concepts. There are [classic scary motifs](https://www.trendhunter.com/trends/saint-mxxxxxx) that adorn the capsule all throughout, with clown emblems, skeletal overlaying accents, ghoulish graphics, and more. Additional details include glow-in-the-dark accents, balaclavas, striped suits, and more. A notable accent is the horror motifs that are printed on the inside of the knitted sweaters and shirts so that it can be worn over the wearer's head as a scary mask. The color palette features glowing prints, red, white, blue, gray, and black predominantly. The seasonal Surprise! collection by Doublet is set to launch officially on July 13th. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 58% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Horror-themed Streetwear:** Creating streetwear collections inspired by vintage horror themes presents opportunities for unconventional fashion designs and unique branding strategies. - **Glow-in-the-dark Accents:** Incorporating glow-in-the-dark accents in streetwear offers opportunities for creative and eye-catching designs, attracting consumers looking for unique clothing items. - **Printed Inside Mask:** Integrating horror motifs on the inside of knitted sweaters and shirts to be worn as scary masks introduces innovative dual-function clothing possibilities. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can explore the potential of vintage horror-themed streetwear to attract a niche customer base seeking alternative and edgy fashion choices. - **Streetwear Industry:** The streetwear industry can capitalize on incorporating glow-in-the-dark accents to create unique and attention-grabbing products that resonate with the urban fashion culture. - **Apparel Manufacturing Industry:** The apparel manufacturing industry can leverage the trend of printed inside masks to develop innovative clothing items that offer functionality beyond traditional aesthetics. ## Related on Trend Hunter - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)