# Streaming Service Wedding Ceremonies FilmStruck Staged a Surprise Marriage for an Ardent Fan By Laura McQuarrie | Published 2018-02-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-marriage References: [adsoftheworld](http://www.adsoftheworld.com/media/experiential/filmstruck_putzel_proposal) The 'Putzel Proposal' is a new campaign from FilmStruck that involves a passionate fan and a surprise marriage ceremony. As FilmStruck is a streaming service that caters to cinephiles by offering rare, classic, foreign and independent cinema, it quickly captured the heart of a man named Peter Putzel, who took to [Twitter](https://www.trendhunter.com/trends/closeup-city-hall) to say: "If I weren't already married, I'd ask FilmStruck to marry me." The streaming service decided to accept Peter's proposal and got to work staging a [surprise wedding ceremony](https://www.trendhunter.com/trends/love-on-the-ledge). With a film scholar playing the role of the officiant, Peter and his family participated in a service that tied the knot with FilmStruck, pronouncing the new couple "husband and streaming service"—he also received a lifetime subscription to the film streaming service. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Streaming Service Experiences:** Opportunity for streaming services to create unique and immersive experiences for their passionate fans, such as surprise weddings. - **Social Media Engagement:** Potential for brands to leverage social media interactions to create memorable moments and deepen customer loyalty. - **Personalized Marketing Campaigns:** Advantage for brands to personalize their marketing campaigns based on customer feedback and create personalized experiences. ### Who This Affects Most - **Streaming Services:** Streaming services like FilmStruck can tap into unique engagement opportunities to build strong customer relationships. - **Event Planning:** Event planners can explore new ways to create surprise and immersive experiences for their clients, tapping into the element of surprise and social media. - **Marketing and Advertising:** Marketers can leverage social media interactions and personalized campaigns to create memorable brand experiences and foster customer loyalty. ## Related on Trend Hunter - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md) - [Laundry-Themed Nuptial Events](https://www.trendhunter.com/trends/lg-launderette-of-love.md) - [Hard Soda Nuptials](https://www.trendhunter.com/trends/hard-dew-i-do.md) - [Free Gym Weddings](https://www.trendhunter.com/trends/gym-weddings.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md) - [Inclusive NFT Marriages](https://www.trendhunter.com/trends/closeup-city-hall.md) - [Hybrid Wedding Planning Solutions](https://www.trendhunter.com/trends/power-couple.md)