# Festive Surprise Cakes Amanda Rettke's Surprise-Inside Cakes Are Fun and Super Festive By Laura McQuarrie | Published 2014-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-inside-cakes References: [designtaxi](http://designtaxi.com/news/365688/Gorgeous-Cakes-That-Reveal-Delightful-Surprises-When-You-Slice-Them-Open/) & [iambaker.net](http://iambaker.net/testpage/) Amanda Rettke is the talented baker and blogger behind '[I Am Baker](http://iambaker.net/)' and she's out with a newly published book that shares just how she makes such amazing surprise inside cakes. The book is simply titled 'Surprise-Inside Cakes' and details some of Rettke's secrets, which include instructions on how to recreate these amazing cakes on your own with some pretty basic household items like rulers, [cookie cutters](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit), food coloring and her brilliant bake twice method. Rettke is a master at creating [cakes for every occasion](https://www.trendhunter.com/trends/holiday-cakes), including holidays, special events and just-because occasions. Her surprise inside cake recipes range from simple, [colorful layers](https://www.trendhunter.com/trends/limitedtime-easter-cake) to intricate bees, butterflies and animal faces that appear when you cut into them. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Surprise Inside Cakes:** The trend of cake bakers creating imaginative cakes with surprise inside, from simple colors to intricate shapes and designs. - **Innovative Baking Methods:** The trend of bakers using creative and unconventional methods to elevate the appearance and taste of their cakes, such as Amanda Rettke's bake twice method. - **Personalization of Baked Goods:** The increasing demand for personalized and customized baked goods with unique, surprise elements for special occasions and events. ### Industries Being Reshaped - **Bakery:** Bakeries can innovate and expand their product lines by incorporating surprise inside cakes with personalized designs into their offerings. - **Events:** Event planners can offer unique and personalized experiences by incorporating surprise inside cakes as part of their catering options. - **Retail:** Retailers can capitalize on the trend by selling baking supplies and kits that feature creative and innovative techniques and designs for surprise inside cakes. ## Related on Trend Hunter - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md) - [Creepy Candy-Filled Mini Cakes](https://www.trendhunter.com/trends/bundtlet-full-o-reeses-pieces.md) - [Stunning Celebratory Custom Cakes](https://www.trendhunter.com/trends/custom-cake.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Collaborative Sprinkle-Infused Cakes](https://www.trendhunter.com/trends/rich-products-and-funfetti.md) - [Holiday Ice Cream Cakes](https://www.trendhunter.com/trends/almond-brittle-cake.md) - [Magic-Inspired Cook Books](https://www.trendhunter.com/trends/harry-potter-bake-create-and-decorate.md)