# Surprise in a Can Anything & Whatever Drink By Bianca | Published 2007-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-in-a-can-anything-whatever-drink References: [marketing-interactive](http://www.marketing-interactive.com/news/1505) You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These [bizarre beverages](https://www.trendhunter.com/trends/try-more-weird) aptly titled Anything and Whatever because that is precisely what you get. All the labels from Singapore marketing company, Out of the Box, look the same, but the content is a [surprise each time](https://www.trendhunter.com/trends/mystery-drink). A can of uncarbonated Whatever might contain ice lemon, chrysanthemum or an apple tea while a can of Anything could be any type of [carbonated soda](https://www.trendhunter.com/trends/cans-soda), be it cola, lemon cola, rootbeer, etc. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mystery Drinks:** Opportunity for creating mystery drinks with surprising flavors. - **Personalized Experience:** Opportunity for tailoring drinks to individual preferences. - **Unconventional Branding:** Opportunity to differentiate brand with unconventional packaging and labeling. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to create surprise and personalized drinks. - **Marketing Industry:** Opportunity for marketing companies to differentiate brands through unconventional branding strategies. - **Hospitality Industry:** Opportunity for hotels and restaurants to offer unique and memorable drink experiences to guests. ## Related on Trend Hunter - [All-Black Mystery Sodas](https://www.trendhunter.com/trends/zero-sugar-what-the-fanta.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Sour Soft Drinks](https://www.trendhunter.com/trends/chu-lo.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Escapist Drink Pouches](https://www.trendhunter.com/trends/drinkcation.md)