# Heartfelt Gifting Campaigns The #GrouponSelfie Campaign Rewards People with Surprise Gifts By Laura McQuarrie | Published 2014-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-gifts References: [adsoftheworld](http://adsoftheworld.com/media/online/groupon_groupon_christmas_2014_grouponselfie) & [gr.pn](http://gr.pn/selfieuk) In order to reward those who work hard and do good for others, [Groupon](https://www.trendhunter.com/trends/rob-gronkowski) set up the #GrouponSelfie campaign to help people on social media nominate those deserving of surprise gifts this holiday season. This video explaining the campaign captures hidden camera footage of a few people receiving their gifts from Groupon, capturing their attention with a talking gift box. After having a quick chat with the voice coming from the box, these unsuspecting people are given meaningful gifts like toy cars to represent that they'll get the chance to go on a [Ferrari](https://www.trendhunter.com/trends/clean-caffeine-pouch) test drive, flowers for a spa day or tickets for a trip to Italy. Once received, people pose with these objects for a selfie. The campaign is reminiscent of [TD Bank's](https://www.trendhunter.com/trends/tdthanksyou-1) Automatic Thanking Machines, which provided gifts to customers to thank them for their service. However, #GrouponSelfie gives people online the chance to get involved. Image Credit: Groupon ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Heartfelt Gifting Campaigns:** Disruptive innovation opportunity: Develop similar campaign models to reward hardworking individuals and promote engagement on social media. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Incorporate surprise gift giveaways into online shopping experiences to enhance customer loyalty. - **Financial Services:** Disruptive innovation opportunity: Implement personalized gifting initiatives to thank and surprise customers for their loyalty and support. - **Travel and Tourism:** Disruptive innovation opportunity: Offer surprise travel packages or experiences as a way to engage customers and create memorable moments. ## Related on Trend Hunter - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Bank Appreciation Campaigns](https://www.trendhunter.com/trends/tdthanksyou-1.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Experiential Corporate Gift Boxes](https://www.trendhunter.com/trends/corporate-gift-boxes.md) - [Peer-Powered Gifting Initiatives](https://www.trendhunter.com/trends/peer-powered-gifting.md)