# Surprise Delivery Campaigns Tesco Lotus Express Treats People in Thailand to Unexpected Gifts By Laura McQuarrie | Published 2015-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-delivery References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/tesco-lotus-express-delivers-delicious-beverages-via-balloons-drones/) In order to promote the [Tesco](https://www.trendhunter.com/trends/stronger-starts) Lotus Express chain in Bangkok, a unique stunt was set up in order to thank ordinary people using a surprise delivery. The brand arranged for [Doraemon-themed cups](https://www.trendhunter.com/trends/undercover-cups) to be sent out by different methods of transportation, including RC cars, balloons and drones. Attached to each of these cartoon mugs was a note, which communicated messages of appreciation for all that these ordinary citizens do. As well as bringing smiles to many faces, the feel-good ad also reminds of the convenience that the supermarket store chain provides to busy people on the go. The advertisement for Tesco Lotus Express is reminiscent of a stunt from [Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard), which rewarded migrant workers in a similar way with beverages in cans via drone. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Surprise Delivery Campaigns:** Creating surprise delivery campaigns can generate positive brand recognition and build customer loyalty. - **Unique Stunts:** Planning and executing unique stunts can capture attention and create memorable experiences for customers. - **Appreciation Marketing:** Expressing gratitude and appreciation to customers can strengthen brand-customer relationships and foster positive brand perceptions. ### Industries Being Reshaped - **Retail:** Retailers can use surprise delivery campaigns to attract and engage customers, increasing foot traffic and sales. - **Marketing:** The marketing industry can develop innovative strategies, like unique stunts, to create buzz and generate interest for brands. - **Food and Beverage:** Food and beverage companies can leverage surprise delivery campaigns to showcase their products and create memorable brand experiences. ## Related on Trend Hunter - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md)