# Surprise Bus Stop Ads This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology By Tana Makmanee | Published 2013-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-bus-stop-ads References: [youtube](http://www.youtube.com/watch?v=zpdcUakdQVA&feature=youtu.be) & [facebook](https://www.facebook.com/qualcomm/app_320893647951874) These clever surprise bus stop ads by [Qualcomm](https://www.trendhunter.com/trends/automated-driving-system) are an inventive way to display how much technology and mobile devices have been integrated into our lives by showcasing the hilarious effects of installing an interactive mobile display at a bus stop. This commercial consists of Qualcomm installing [interactive bus stop displays](https://www.trendhunter.com/trends/lola-mullenlowe) that ask individuals to type in a specific URL on their phones. When each participant visits the site, depending on what the question was, a cute little surprise would then show up right in front of them. The displays included such questions as "Are you in a hurry?" and when the user used their mobile device to connect to the site, a slick sports convertible showed up to take the individual for a ride! This adorable commercial is a fantastic way to demonstrate the power and influence that mobile devices have on the current generation of youth, and the incessant need to constantly connect online. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Ads:** The use of interactive content in advertising creates an engaging experience for consumers and provides brands with an opportunity to connect with their target audience in a more personal way. - **Mobile Integration:** Incorporating mobile technology into daily life and public spaces provides a convenient and efficient connection between consumers and brands, creating new avenues for advertising and customer interactions. - **Experiential Marketing:** Creating memorable and interactive experiences for consumers through advertising helps brands stand out in a crowded market and leaves a lasting impression on potential customers. ### Sectors Adopting This - **Advertising:** Implementing interactive content and mobile integration into advertising provides opportunities for brands to connect with consumers in unique and engaging ways, leading to increased brand awareness and loyalty. - **Technology:** The advancement and integration of technology into public spaces and daily life provides opportunities for innovation in areas such as advertising, customer service, and communication. - **Transportation:** Incorporating interactive displays into public transportation provides opportunities for entertainment, and customer engagement, as well as creating a new platform for advertising and marketing. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md)