# Sculputural Floral Bouquets This Floral Designers 'Surprise Bouquets' are Beautifying NYC Streets By Ell Smith | Published 2017-05-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/surprise-bouquets References: [popsugar](https://www.popsugar.com/home/Trash-Can-Bouquets-Lewis-Miller-Design-43522145) & [lewismillerdesign](http://lewismillerdesign.com/) A New York-Based florist is getting New Yorkers to stop and smell the flowers with his large, sculptural 'surprise bouquets.' Popping up around New York City, Lewis Miller Designs, the company responsible for what has been described as 'random acts of flowers,' is beautifying seemingly random areas of the city by artfully placing large bouquets of flowers in unexpected places -- including trash cans, subway stations and on top of historic sculptures. Claiming to be in the business of 'flowers and fantasy', Miler works hard with his team in the early hours of the morning, rushing to complete their floral-based surprises before sunrise. In this marketing stunt, Miller and his team are attempting to brighten people's day by providing a free and visually stimulating experience. The designs also act as an accessible form of [public art](https://www.trendhunter.com/trends/paul-anthony-smith) in a city that is notorious for class divide and serve as a tactic to engage both highbrow and lowbrow art lovers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 65% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Public Art Experiences:** Creating unexpected and visually stimulating art installations in public spaces. - **Immersive Marketing Stunts:** Using unconventional and interactive methods to engage and surprise consumers. - **Community Engagement Initiatives:** Implementing strategies to bring people together and enhance their daily experiences. ### Who This Affects Most - **Floral Design:** Exploring innovative ways to showcase and incorporate flowers in public spaces. - **Marketing and Advertising:** Leveraging creative strategies to create memorable experiences and brand connections. - **Community Development:** Fostering a sense of togetherness and cultural enrichment through public art initiatives. ## Related on Trend Hunter - [Flower-Centric Events](https://www.trendhunter.com/trends/macys-flower-show.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Plush Flower Exhibitions](https://www.trendhunter.com/trends/cj-hendrys-flower-market.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Block-Building Botanical Workshops](https://www.trendhunter.com/trends/lego-botanicals-le-florist-flower-truck.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md) - [Immersive Floral Tributes](https://www.trendhunter.com/trends/2025-nba-finals.md)