# AR Clothing Customization Tools Surmesur is Using AR to Help Customers Design Custom Clothing By Katherine Pendrill | Published 2017-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surmesur References: [mobilesyrup](http://mobilesyrup.com/2017/05/04/surmesur-quebecois-uses-ar-to-help-customers/) & [surmesur](https://www.surmesur.com/en-ca/augmented-reality) The Canadian menswear boutique Surmesur recently launched an AR tool that allows customers to [design their own clothing](https://www.trendhunter.com/trends/costumeplay-ai). While the brand is already known for its emphasis on customization, the debut of the new technology makes it easier than ever for style-savvy men to design their perfect dress shirt. Surmesur's new AR tool is a special type of software that overlays real world images with computer-generated graphics to create a 3D image of a given product. Customers can then choose from 8,000 different types of fabrics and other clothing details, such as the collar and cuffs. With each change, customers can examine a 3D view of the custom garment from all angles. Customers can even zoom in or rotate the piece 360-degrees for a more detailed view. As customized clothing becomes increasingly popular, tools such as Surmesur's AR software help consumers oversee every step of the [customization process](https://www.trendhunter.com/trends/ai-visual-configurator) in real time. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **AR Clothing Customization:** Using augmented reality technology to personalize clothing offers disruptive innovation opportunities for the fashion industry. - **Real-time Customization:** The ability to oversee the customization process in real-time provides disruptive innovation opportunities for e-commerce platforms. - **Enhanced Customer Experience:** Augmented reality tools like Surmesur's AR software create innovative ways to enhance the customer experience in the retail industry. ### Industries Being Reshaped - **Fashion Retail:** AR clothing customization tools can revolutionize the fashion retail industry by offering personalized and interactive shopping experiences. - **E-commerce:** The integration of AR customization tools in e-commerce platforms can provide a unique selling point and attract more customers. - **Retail Technology:** Augmented reality tools like Surmesur's AR software pave the way for the advancement of retail technology by offering immersive and interactive features. ## Related on Trend Hunter - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AR-Enabled E-Commerce Products](https://www.trendhunter.com/trends/aritize-configurator.md)