# Rebellious Surfwear Editorials 'The Last of the Beach Bums' Editorial Celebrates Oceanside Style By Jana Pijak | Published 2017-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surfwear-editorial References: [theones2watch](https://theones2watch.com/editorial/women/29351/) & [models](https://models.com/people/marley-kate) Photographer Marley Kate captures 'The Last of the Beach Bums,' an editorial lensed for web publication The Ones 2 Watch. The series stars models Frederik Ruegger and Sasha Belyaeva who pose in oceanside looks from labels that include Comme des Garcons, Carolina Sarria, and Alexis Bittar among other names. In addition to spotlighting a handful of [graphic and vibrantly hued t-shirts](https://www.trendhunter.com/trends/asos-inspired-by), The Last of the Beach Bums also spotlights [reworked gingham prints](https://www.trendhunter.com/trends/fioretta), and motorcycle chic outerwear. Models Frederik and Sasha are captured within a suburban neighbourhood and pose beachside while donning beauty looks by hair stylist Nathan Rosenkranz and makeup artist Colleen Runne. This [surfwear editorial's](https://www.trendhunter.com/trends/wildest-ones-yet) edgy and youthful wardrobe is paired with rainbow-hued hair and natural makeup, adding to its overall, effortlessly cool air. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Surfwear Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly surfwear that combines style with environmental consciousness. - **Reimagined Gingham Prints:** Disruptive innovation opportunity: Developing technologies to digitally print gingham patterns on various materials, allowing for customization and unique designs. - **Motorcycle Chic Outerwear:** Disruptive innovation opportunity: Integrating smart textile technology into motorcycle jackets to provide enhanced safety features and connectivity options. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Collaborating with surfwear brands to incorporate recycled materials and develop eco-friendly production processes. - **Textile Printing:** Disruptive innovation opportunity: Offering digital printing services for gingham patterns on different fabrics to cater to the growing demand for customized fashion. - **Motorcycle Apparel:** Disruptive innovation opportunity: Creating motorcycle jackets with built-in sensors for real-time data monitoring and integration with smart devices. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)