# Iced Tea-Infused Cocktails Surfside Unveils a New Canned Cocktail Expansion Across the US By Kanesa D | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surfside-1 References: [statesidevodka](https://www.statesidevodka.com/our-tea/)  [Surfside](https://www.trendhunter.com/trends/surfside-iced-tea-vodka), known for its famous line of iced tea + vodka canned cocktails, is introducing five new flavor varieties to its lineup, including Surfside Green Tea + Vodka, Raspberry Tea + Vodka, Raspberry Lemonade + Vodka, Black Cherry Lemonade + Vodka, and Strawberry Lemonade + Vodka. Additionally, Surfside has launched a new Lemonade Variety 8-Pack, providing customers with a convenient selection of their signature vodka lemonade flavors in one package. As part of the brand's new projects, it has expanded its distribution to 48 states across the country. It also serves as the official [RTD](https://www.trendhunter.com/trends/sonic-hard-southern-sweet-tea) Vodka Iced Tea and Vodka Lemonade partner of [Minor League Baseball](https://www.trendhunter.com/trends/minors-kitchen). This partnership allows fans to enjoy Surfside's delicious canned cocktails while supporting their favorite teams, uniting alcohol and sports enthusiasts. Image Credit: Surfside ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 57% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktail Innovation:** Exploring new flavor varieties in iced tea-infused cocktails presents a unique opportunity for brand differentiation and consumer appeal. - **Convenient Packaging Solutions:** Introducing Lemonade Variety 8-Pack showcases a trend towards offering customers convenient options in accessing multiple flavors in a single package. - **Sports Partnership Expansion:** Expanding distribution to 48 states and becoming the official partner of Minor League Baseball demonstrates a growing trend of alcohol brands leveraging sports partnerships for increased visibility and brand recognition. ### Where This Applies - **Beverage Industry:** The iced tea-infused cocktails trend signals disruptive innovation opportunities for companies to create unique RTD cocktail offerings and explore flavor diversification. - **Packaging Industry:** The emphasis on convenient packaging solutions like the Lemonade Variety 8-Pack poses opportunities for packaging companies to innovate in designing efficient, attractive packaging for beverage products. - **Sports Marketing Industry:** The expansion into sports partnerships by becoming the official RTD Vodka Iced Tea and Vodka Lemonade partner of Minor League Baseball points to opportunities for alcohol brands to capitalize on sports sponsorships for wider market reach and engagement. ## Related on Trend Hunter - [Bubble-Free Hard Ice Teas](https://www.trendhunter.com/trends/surfside-iced-tea-vodka.md) - [Iced Tea-Infused Vodka Beverages](https://www.trendhunter.com/trends/surfside.md) - [Green Tea-Infused Canned Vodkas](https://www.trendhunter.com/trends/green-tea-vodka.md) - [Festive Ready-To-Drink Canned Cocktails](https://www.trendhunter.com/trends/12-days-of-holiday.md) - [Golf-Themed RTD Variety Packs](https://www.trendhunter.com/trends/surfside-half-half-variety-pack.md) - [Ready-To-Drink Vodka Iced Teas](https://www.trendhunter.com/trends/vodka-iced-teas.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Fruity Alcoholic Teas](https://www.trendhunter.com/trends/iced-tea-seltzers.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md)