# Fished Garbage Ads The Surfrider Foundation Campaign Promotes Beach Cleanup Days By Meghan Young | Published 2012-04-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/surfrider-foundation-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/surfrider-foundation-boot-couch-bottle-shoe/) & [yr](http://www.yr.com) It will be a very sad day indeed when people start snapping photos like the ones found in the [Surfrider Foundation](https://www.trendhunter.com/trends/surfrider-foundation-1) campaign. The print ads were inspired by [classic fishing photos](https://www.trendhunter.com/trends/fly-fisher) of people jubilantly posing with their underwater prizes. In place of fishes, however, people proudly display disgusting garbage such as old rubber boots, plastic bottles and even an entire couch. Conceived and executed by Y&R, an ad agency based in Paris, France, the Surfrider Foundation campaign is very eye-opening. It shows that if people don't start taking care of their surroundings, this is what the future can be. The ad campaign specifically promotes '[Beach Cleanup Days](https://www.trendhunter.com/trends/clean-something-for-nothing).' The Surfrider Foundation campaign was art directed by Guillaume Auboyneau and photographed by Ilario Magali. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 85% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Beach Cleanups:** There is an opportunity to promote eco-friendly beach cleanups and expand programs to encourage communities to participate. - **Social Media Activism:** There is an opportunity to harness the power of social media to promote beach cleanups and reach a larger audience. - **Alternative Materials:** There is an opportunity to develop alternative materials for everyday products to reduce waste and promote sustainability. ### Who This Affects Most - **Environmental Activism:** Environmental organizations can leverage this campaign to promote beach cleanups and expand their reach. - **Advertising:** Advertising agencies can create similar campaigns that promote environmental awareness and promote social responsibility. - **Product Materials:** Companies in the manufacturing industry can research and develop alternative materials for everyday products to promote sustainability and reduce waste. ## Related on Trend Hunter - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)