# Ocean Plastic Watch Collaborations Casio Unveils a New G-Shock Watch with the Surfrider Foundation By Kanesa D | Published 2024-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surfrider-foundation-1 References: [finance.yahoo](https://finance.yahoo.com/news/g-shock-partners-surfrider-foundation-141900978.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADn6FpkdbGCPg0Au5PXBN7YBMvPsKs16Gsr8uXOgHfJCPK18dP2zdIsa6x_rHspeh5g8EQ09wEQ07Tf3jdoR0-DG2hIh7Y0RKaS-y59DnjzIZgTzYCaQzJEyso4zHpMDuLV0xc6zAumXIKtNxU9iOTHSK7RK4UU0Zo3Y5LWC6J2g) & [casio](https://www.casio.com/select-country-region/C)  [Casio America, Inc.](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg) has announced its latest collaboration with the [Surfrider Foundation](https://www.trendhunter.com/trends/sanuk-1), resulting in the G5600SRF-1. This special edition [G-SHOCK](https://www.trendhunter.com/trends/gshock-g5600bg1) watch emphasizes environmental responsibility and ocean conservation. Constructed from recycled urethane and powered by a Tough Solar charging system, the watch significantly reduces environmental impact by utilizing discarded plastics and harnessing sunlight for energy. The design incorporates resin scraps from Casio's manufacturing processes, creating a unique monochrome pattern with grey and white flakes. Each watch features a distinctive color and pattern due to the mixed molding process, ensuring a bespoke and unique piece for each buyer. The watch prominently displays the Surfrider Foundation logo on the face and case back, with the band loop featuring '#oceanfriendlylifestyle.' Additionally, the G5600SRF-1 includes a Super Illuminator LED backlight for optimal visibility in low-light conditions and comes in eco-friendly packaging made from recycled materials. Image Credit: Casio America, Inc. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 52% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Recycled-material Timepieces:** Timepieces made from recycled materials emphasize sustainability and appeal to eco-conscious consumers. - **Collaborative Cause-marketing:** Partnerships between brands and environmental organizations spotlight shared values and drive consumer engagement. - **Solar-powered Gadgets:** The integration of solar energy technology in wearable gadgets reduces reliance on traditional batteries, promoting green energy solutions. ### Industries Being Reshaped - **Wearable Technology:** The wearable tech industry can leverage sustainable materials to cater to environmentally aware consumers. - **Environmental Non-profits:** Collaborations with companies to create co-branded products increase visibility and fundraising efforts for environmental causes. - **Sustainable Fashion:** Introducing high-tech accessories with eco-friendly designs can pave the way for a new segment in the sustainable fashion market. ## Related on Trend Hunter - [Recycled Resin Timepieces](https://www.trendhunter.com/trends/gshock-g5600bg1.md) - [Eco-Friendly Ruggest Digital Watches](https://www.trendhunter.com/trends/g5600bg5.md) - [Ocean-Inspired Watch Collections](https://www.trendhunter.com/trends/hidden-glow.md) - [Rugged Sea-Hued Timepieces](https://www.trendhunter.com/trends/gshock-oasis-series.md) - [Sustainable Durable Timepieces](https://www.trendhunter.com/trends/cordura-eco-fabric.md) - [Conservation-Focused Timepieces](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation.md) - [Sustainably Crafted Rugged Timepieces](https://www.trendhunter.com/trends/gshock-coexist-collection.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md) - [Polar-Inspired Diver Watch Designs](https://www.trendhunter.com/trends/diver-watch1.md)