# Surfing-Themed Wheeled Shoes These 'Heelys' Shoes Showcase a Californian Surf Aesthetic By Rahul Kalvapalle | Published 2021-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surfingthemed-wheeled-shoes References: [licenseglobal](https://www.licenseglobal.com/fashion/ocean-pacific-heelys-wheel-holiday-collab) & [heelys](https://heelys.com/) [Heelys](https://www.trendhunter.com/trends/white-castle-x-heelys-sneakers), the company venerated around the world for its wheeled shoes that have donned the feet of children as well as youthfully minded adults for generations, has collaborated with California-based surfing lifestyle and apparel company [Ocean Pacific](https://www.trendhunter.com/trends/personal-care-set) to launch a new footwear collection that fuses the two company's unique aesthetics. These particular wheeled shoes, which are available in a trio of unique styles in both children's and adult sizes, combine the inimitable ability of Heelys to help wearers transition from walking to rolling along with a recognizably Californian [surf and beach aesthetic](https://www.trendhunter.com/trends/voile-blanche). By bringing together outdoor culture, surfing aesthetics and the unadulterated fun associated with wheeled shoes, this collaboration will appeal to a wide range of demographics. Image Credit: Heelys ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 23% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Surf-themed Footwear:** There is an opportunity to combine different outdoor elements, like the beach and surfing, into innovative footwear products like the Surfing-Themed Heelys. - **Collaborative Product Design:** Collaborating with companies that have complementary aesthetics can be an effective way to reach wide demographics, as seen in the partnership between Heelys and Ocean Pacific. - **Multifunctional Footwear:** The Heelys shoes' unique ability to transition from walking to rolling offers a fun and practical feature that can be incorporated in other types of footwear products. ### Who This Affects Most - **Footwear:** The collaboration between Heelys and Ocean Pacific shows that there is room for innovation in the footwear industry, particularly in creating products that combine practicality and aesthetics. - **Outdoor Lifestyle Apparel:** By incorporating the beach and surfing lifestyle, companies like Ocean Pacific can create innovative apparel that caters to a wider audience. - **Sports and Recreation:** The Surfing-Themed Heelys offer a unique recreational product that combines elements from different sports and outdoor activities, presenting opportunities for similar product innovations. ## Related on Trend Hunter - [Collaborative QSR Sneaker Styles](https://www.trendhunter.com/trends/white-castle-x-heelys-sneakers.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [App-Controlled Skates](https://www.trendhunter.com/trends/appcontrolled-skates.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Bright Collaborative Skate Sneakers](https://www.trendhunter.com/trends/skate-rowley.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Collaborative Everyday Shoes](https://www.trendhunter.com/trends/keen-x-pilgrim-surf.md)