# Rodents Doing Water Sports Surfing Rats By Cowbag | Published 2008-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surfing-rats-rodents-hit-the-high-seas References: [dailymail](http://www.dailymail.co.uk/news/worldnews/article-1078449/Pictured-The-incredible-surfing-rats-taught-ride-4ft-waves.html) Fin and Tofu are pet rats, and the only rodents in the world that have proven they can surf. The surfing rats were trained by 14-year-old owner, Boomer Hodel who taught them to surf on custom-built, one foot long boards. As I feel about many [performing animals](https://www.trendhunter.com/trends/biocraft-pet-nutrition), I am not sure they really enjoy it; personally, I think a rat would be incapable of enjoying surfing, but maybe a rat owner knows better. **Implications** - A simple and effective way to garner the attention and trust of potential clients is through the use of [humor](https://www.trendhunter.com/trends/ritz-salty-club). Businesses that are able to portray themselves in an endearing and amusing way will likely portray themselves as an approachable and genuine organization. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Animal-themed Viral Marketing:** Businesses can market themselves with animal-themed humor to portray approachability and genuineness. - **Pet Training Innovation:** New opportunities exist for innovative training techniques for pets beyond traditional obedience training. - **Unusual Animal Performances:** Creative entrepreneurs can explore new markets for showcasing unusual animal talents and performances. ### Sectors Adopting This - **Pet Care Industry:** Pet care industry can develop training programs that go beyond traditional obedience training. - **Entertainment Industry:** New opportunities exist for creative entrepreneurs to showcase unusual animal talents and performances. - **Marketing and Advertising Industry:** Advertisers can explore using animal humor to create approachable and genuine brand image. ## Related on Trend Hunter - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Surf-Inspired Dog Treats](https://www.trendhunter.com/trends/surfs-pup-dog-treats.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md) - [Biotech-Informed Surfboard Designs](https://www.trendhunter.com/trends/battboard-electric-surfboard.md) - [Powered Hyper-Speed Surfboards](https://www.trendhunter.com/trends/xsport-jetboard.md) - [Innovative Rat Birth Control](https://www.trendhunter.com/trends/rat-birth-control.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md)