# Plastic-Infused Surfing Ads These Anti-Pollution Ads for Surfrider Throw Plastic in Surfers' Faces By Alexander Lam | Published 2013-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/surfing-ads References: [fastcocreate](http://www.fastcocreate.com/1683132/see-gorgeous-surfing-shots-with-an-ugly-plastic-twist) & [surfrider.org](http://www.surfrider.org/) A campaign to raise awareness for acquatic plastic pollution for the Surfrider Foundation features beautiful surfing ads marred by plastic. The [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are set in a beautiful and clear blue ocean with a small factor that changes everything. Every picture has pollution fouling a surfer's experience by getting in the way. Included with the disturbing images is the text "almost 90% of all floating material in the ocean is plastic." That simple fact is the reason Surfrider decided to target [plastic waste](https://www.trendhunter.com/trends/4ocean-blue-lemonade) in order to help keep the ocean clean. Developed by ad agency Arnold Worldwide, the ads seek to parody magazine surfer pictures. Attractive men and women are seen surfing mid-action. However, the addition of plastic pollution changes the entire premise of the picture and makes it very shocking. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Anti-pollution Advertising:** Opportunity for ad agencies to create powerful environmental awareness campaigns using shocking images and facts. - **Plastic Reduction Campaigns:** Opportunity for environmental organizations to push for legislative change and consumer behavior modification in order to reduce plastic waste and protect aquatic life. - **Sustainable Surfing:** Opportunity for sports equipment manufacturers to invest in the development of sustainable materials for surfboards and other aquatic sports gear. ### Who This Affects Most - **Advertising:** Use of shocking images and facts to create powerful ad campaigns can lead to more attention towards social and environmental issues. - **Environmental Organizations:** Campaigning for legislative change and consumer behavior modification to support cleaner oceans and sustainable living can contribute to a healthier planet. - **Sports Equipment Manufacturing:** Investment in the development of sustainable materials for surfboards and other aquatic sports gear can support environmentally conscious consumers and investors. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Eco-Friendly 3D-Printed Surfboards](https://www.trendhunter.com/trends/paradoxal-surfboards.md) - [Upcycled Volleyball Trophies](https://www.trendhunter.com/trends/volleyball-trophy.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Rum Brand Recycling Initiatives](https://www.trendhunter.com/trends/oceanbound-plastic.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Anti-Plastic Hynotherapy Sessions](https://www.trendhunter.com/trends/cano-hypnotherapy.md)