# Colorful Surfer-Inspired Apparel Surf is Dead Launches Its SS19 Collection Full of Vibrant Goods By Amy Duong | Published 2019-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surferinspired-apparel References: [highsnobiety](https://www.highsnobiety.com/p/surf-is-dead-ss19-lookbook/) & [surfisdead](https://surfisdead.com/) Los Angeles-based fashion label Surf is Dead recently launched its latest collection for the Spring/Summer 2019 season and it is full of surfer-inspired apparel designs. The range explores themes of the various surfer subcultures and the layering foundation of the concept. The apparel series features a selection of colorful pieces in the form of hoodies, tees, long sleeve tops, and more -- all of which are adorned in graphic designs to captivate attention in addition to the vibrant hues. There are also some graphic designs that are directed from a sensual angle as well, exploring risque themes through casual pieces. The standout item in the range is the hoodie complete with a lime green base so that it can't be missed and features graphics that read "SURF DRUG CULT." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Surf Culture Fashion:** The rise of surf culture fashion as a trend, with a focus on vibrant and bold colors, is an opportunity for designers to innovate with more luxurious and sustainable fabrics. - **Graphic Designs in Apparel:** Opportunities for designers exist in the burgeoning industry of graphic designs printed onto apparel, particularly when it comes to using bold and innovative imagery. - **Sensual Themes in Casual Wear:** The trend of incorporating sensual themes into casual wear provides an opportunity for designers and retailers to appeal to a younger, more modern audience. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion and apparel companies have the opportunity to incorporate the surf culture fashion trend with bright and bold colors into their designs. - **Graphic Design:** Graphic design firms can take advantage of the trend of incorporating bold and abstract graphic designs into apparel. - **Retail Industry:** Retail companies that cater to a younger audience can appeal to them through the incorporation of sensual themes into their casual wear. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)