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# 80s-Style Sci-Fi Pizzas
Walmart & Netflix's Stranger Things Collaborated on Surfer Boy Pizzas

By Laura McQuarrie | Published 2022-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/surfer-boy-pizzas
References: [designtaxi](https://designtaxi.com/news/419433/Real-Stranger-Things-Surfer-Boy-Pizza-Delivers-A-Slice-Of-The-Fictional-Joint/)

![80s-Style Sci-Fi Pizzas](https://cdn.trendhunterstatic.com/thumbs/483/surfer-boy-pizzas.jpeg)

Since its inception, Stranger Things has had fans craving a taste of the 80s and now, Netflix’s Stranger Things has launched a special line of frozen Surfer Boy Pizzas with Walmart to give fans just that experience. The frozen pizza packaging perfectly replicates the design seen in the hit sci-fi show, complete with red and white checkering and a surfer riding a slice of pepperoni pizza.

Each box features a different Stranger Things character on the reserve, plus a pair of pop-out glasses. These 80s-inspired pizzas can be found in several varieties, including Pepperoni, Multi-Meat, Supreme, and Jalapeño, which promise to make any Stranger Things viewing party more immersive. Additionally, there's a number that fans can call to receive a message from a Surfer Boy employee.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 36% | Activity: 50% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **80s-style Frozen Foods:** The replication of 80s-style packaging and the use of popular 80s products or references in food products creates opportunities to attract nostalgia-seeking consumers.
- **Pop Culture Merchandise Collaborations:** Collaborating with popular TV shows or movies to release limited edition merchandise products offers an opportunity for cross-promotion and can attract die-hard fans.
- **Interactive Packaging:** Creating food packaging that includes an interactive element (like pop-out glasses) adds an experiential component to the product and could potentially increase customer engagement.

### Who This Affects Most

- **Food Industry:** Incorporating pop culture references and interactive packaging in food products can attract new consumers and potentially increase sales.
- **Entertainment Industry:** Collaborating with food companies to release limited edition merchandise products can increase visibility and create new revenue streams for TV shows or movies.
- **Marketing Industry:** Developing creative marketing strategies that integrate pop culture references can help brands stand out and attract new consumers.

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