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# Wearable Fashiontography
Surface to Air & Solve Sundsbo's Capsule Collection

By Rachel | Published 2009-06-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/surface-to-air-solve-sundsbo
References: [pipeline.refinery29](http://pipeline.refinery29.com/index.php) & [paristexascopenhagen.blogspot](http://paristexascopenhagen.blogspot.com/2009/05/surface-to-air-x-slve-sundsb.html)

Solve Sundsbo is known for his dramatic photography, and now Surface to Air is giving the photographs a new life. The design collective has teamed with the photographer for a capsule collection that will be sold in 20 stores worldwide.

The capsule collection of Solve Sundsbo and Surface to Air features the photography of Solve Sundsbo printed on [purses, mini dresses and tees](https://www.trendhunter.com/trends/a-days-march-1). The big haired model print is particularly interesting, as the hair becomes a [fabric print](https://www.trendhunter.com/trends/kenny-scharf-and-axel) instead of what it actually is. A cool take on great photography. Check out the collection for Solve Sundsbo and Surface to Air above.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 48% | Activity: 15% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Printed Fashion:** Opportunity for disruptive innovation in creating unique and eye-catching fashion pieces using printed photography.
- **Collaborative Capsule Collections:** Opportunity for disruptive innovation in collaborating with artists and photographers to create limited-edition fashion collections.
- **Translating Visual Art Into Fashion:** Opportunity for disruptive innovation in translating visual art, such as photography, into wearable fashion pieces.

### Where This Applies

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by integrating photography and visual art into clothing and accessories.
- **Art:** Opportunity for disruptive innovation in the art industry by exploring new mediums and collaborations with fashion designers.
- **Printing:** Opportunity for disruptive innovation in the printing industry by developing advanced techniques for high-quality printing on fabrics.

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