# Competitor-Comparing Tablet Ads Microsoft Shows How the Surface Pro 7 Stands Up to the Macbook Pro By Riley von Niessen | Published 2021-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surface-pro-7 References: [businessinsider](https://www.businessinsider.com/microsoft-criticizes-apple-macbook-touch-bar-keyboard-price-surface-ad-2021-1?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29) & [youtube](https://www.youtube.com/watch?v=sdrus8zmRLc&feature=emb_title) [Microsoft](https://www.trendhunter.com/trends/microsoft-surface-pro-9) and Apple have long been rivals in the tech industry, and the latest ad for the [Surface Pro 7](https://www.trendhunter.com/trends/surface-ecosystem) continues this tradition. Throughout the commercial, a teen spokesman compares the Surface Pro 7 to the [Macbook Pro](https://www.trendhunter.com/trends/macbook-pro-m4), showing how Microsoft's touch screen and pen, detachable screen, and gaming capabilities are superior to its competitor's product. To conclude the ad, Microsoft highlights the differences in price between the two, showing Apple's computer listed at $1,299, and the Surface Pro at just $890—which includes the $300 in savings consumers can take advantage of when they bundle their purchase. The ad takes shots at Apple's touch bar, fastened screen, and power capabilities, while also directing viewers to Microsoft's exclusive deals. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Tablet Price Comparison Ads:** Companies will continue to create ads that compare their products to their competitors, focusing specifically on price and value for the consumer. - **Detachable Screen Technology:** As seen with the Surface Pro 7, there is a growing trend towards laptop/tablet hybrids with detachable screens that can be used as standalone tablets. - **Gaming Laptop Market:** There is a growing market for laptops that are designed specifically for gaming, as seen in Microsoft's ad where they highlight the gaming capabilities of the Surface Pro 7. ### Where This Applies - **Technology Retailers:** Retailers such as Best Buy and Amazon will need to stay on top of product comparisons as consumers increasingly look to price and value when making purchasing decisions. - **Tablet Manufacturers:** Manufacturers will need to continue to innovate and improve upon existing tablet and laptop technology, with a focus on features such as detachable screens and gaming capabilities. - **Gaming Industry:** As more consumer shift towards mobile gaming, there is an opportunity for companies to create and market gaming-specific laptops and tablets with increased power and performance capabilities. ## Related on Trend Hunter - [Black Friday Tech Promotions](https://www.trendhunter.com/trends/surface-ecosystem.md) - [Stylishly Flexible Laptop Models](https://www.trendhunter.com/trends/microsoft-surface-pro-9.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Compact 2-in-1 AI Laptops](https://www.trendhunter.com/trends/surface-pro-12.md) - [Sophisticated Power-Rich Laptops](https://www.trendhunter.com/trends/microsoft-surface-laptop-5.md) - [Adaptable Dynamic Professional Laptops](https://www.trendhunter.com/trends/microsoft-surface-laptop-studio-2.md) - [Florally Accented Laptop Models](https://www.trendhunter.com/trends/microsoft-surface-pro-9-liberty-special-edition.md) - [Cartoon‑inspired Laptops](https://www.trendhunter.com/trends/smurface-edition.md) - [All-in-One Creative Professional PCs](https://www.trendhunter.com/trends/microsoft-surface-studio-2.md)