# Conceptual Cannabis Condiments Surface Magazine Imagines Weed as a Common Grocery Store Product By Meghan Young | Published 2016-04-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/surface-magazine References: [fastcodesign](http://www.fastcodesign.com/3059087/what-would-the-starbucks-of-weed-look-like/1) & [surfacemag](http://www.surfacemag.com/) The day for cannabis lovers is here and to celebrate Surface Magazine asked a few design firms to envision a bright future for the medicinal and recreational product. This was achieved by imagining weed being sold as a common commodity like condiments or snacks. As people and brands continue to experiment with marijuana, these Surface Magazine concepts don't look too far off either. By turning marijuana into [actual brands](https://www.trendhunter.com/trends/jaunty), Surface Magazine and the participating design agencies shows just how ingrained it already is in our culture. Spencer Bailey, editor of Surface Magazine, explains why there's a "ripe opportunity in the weed trade to bring a [design perspective](https://www.trendhunter.com/trends/the-summer-6pack) to the table." He says, "So many of the existing brands look amateurish and as if they were launched out of a van, which some of them probably were." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Cannabis Condiments as Consumer Goods:** Designing cannabis products to function as common grocery store brands presents a disruptive innovation opportunity for the cannabis industry. - **Mainstreaming of Medicinal and Recreational Marijuana:** As more people and brands experiment with marijuana, there is a ripe opportunity to bring a design perspective and innovation to the weed trade. - **Improving Cannabis Branding and Packaging:** The current state of amateurish branding and packaging in the cannabis industry showcases a need for innovative and well-designed packaging options. ### Where This Applies - **Food and Beverage:** Cannabis-infused condiments could disrupt the way we consume and cook with cannabis-infused foods, presenting new opportunities for the food and beverage industry. - **Packaging and Design:** The need for improved and innovative cannabis branding and packaging presents opportunities for the packaging and design industry to create disruptive solutions. - **Cannabis:** As the cannabis industry continues to grow and mainstream, there is potential for disruptive innovation in product development, branding, and packaging. ## Related on Trend Hunter - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Sculptural Bong Collections](https://www.trendhunter.com/trends/sculptural-bong.md) - [Decorative Cannabis Storage Solutions](https://www.trendhunter.com/trends/cannabis-storage-solutions.md) - [Cannabis-Friendly Modern Cabinets](https://www.trendhunter.com/trends/high-bar.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [Collaboration Cannabis Paraphernalia](https://www.trendhunter.com/trends/houseplant-products.md) - [Cannabis-Infused Cooking Lines](https://www.trendhunter.com/trends/cannabisinfused-cooking.md) - [Cannabis QSR Ketchups](https://www.trendhunter.com/trends/kiva-x-fatburger-ketchup.md)