# Ruffled Fashiontography Surface Magazine Issue #81 Shows Tulle Like Never Before By Venessa Fisher | Published 2010-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surface-magazine-issue-81 References: [fashionising](http://www.fashionising.com/pictures/s--Irina-Lazareanu-Surface-81-5229-1.html) & [surfacemag](http://www.surfacemag.com/) Romanian-Canadian model Irina Lazareanu takes tulle to a whole new level in her latest shoot for Surface Magazine Issue #81. The brunette beauty works immaculate [ruffled coats](https://www.trendhunter.com/trends/contemporary-femininity), an [oversized ballerina tutu](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and a modern one-shoulder mini-dress for the dynamic shoot. Shot by Gregoire Alexandre and styled by June Nakamoto, this Surface Magazine Issue #81 editorial is a standout. Captured against a simple white backdrop, the photographer truly captures the incredible detailing of each outfit. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Ruffled Fashion:** Disruptive Innovation Opportunity: Experimenting with innovative new textures and materials to create unique ruffled designs. - **Tulle Fashion:** Disruptive Innovation Opportunity: Pushing the boundaries of tulle's usage in fashion by incorporating it in unconventional ways. - **Editorial Fashion Photography:** Disruptive Innovation Opportunity: Creating captivating and dynamic fashion editorials by experimenting with innovative photography techniques. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity:Experimenting with ruffled coat designs and unconventional pairing of different textures and materials to create new fashion pieces. - **Photography:** Disruptive Innovation Opportunity: Experimenting with new photography techniques to create eye-catching and dynamic fashion editorials. - **Magazine:** Disruptive Innovation Opportunity: Featuring experimental and boundary-pushing fashion editorials to attract new readers and stand out from other magazines. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)