# Tactile Automotive Displays The 3D Touch Surface Display Has Bumps & Grooves for Comfortable Use By Rahul Kalvapalle | Published 2018-01-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/surface-display References: [newatlas](https://newatlas.com/continental-3d-infotainment-touchscreen/52893/) & [continental-corporation](https://www.continental-corporation.com/en/press/press-releases/2018-01-04-3d-touch-display-118076) Continental, a German company specializing in high-tech automotive solutions, is making a splash at CES 2018 with the introduction of the Continental 3D Touch Surface Display, an innovative display solution that is designed to marry futuristic graphics with an easy-to-navigate interface and satisfying tactile feel. One of the long-running issues with [touchscreen systems](https://www.trendhunter.com/trends/microtouch-products) is that the surface doesn't feel tactile and interactive in the way that old-school dials and buttons do. This is where the Continental 3D Touch Surface Display comes in. The system's display features an array of tactile features such as grooves, bumps and borders that make for an engaging tactile experience. The display even responds to pinching, dragging and turning motions. By bringing together the gorgeous and futuristic graphics and combining them with the unbeatable tactile feel of old-school displays, this display solution offers the best of both worlds to highly discerning car owners. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **TACTILE AUTOMOTIVE DISPLAYS:** The integration of tactile features in automotive displays offers a more engaging and intuitive user experience, bridging the gap between old-school interfaces and futuristic graphics. - **EASY-TO-NAVIGATE INTERFACES:** Automotive solutions that prioritize intuitive navigation and user-friendly interfaces improve customer satisfaction and ease of use. - **ENGAGING TACTILE EXPERIENCES:** Tactile features such as grooves, bumps, and borders in displays enhance user interaction and create a more immersive experience. ### Industries Being Reshaped - **AUTOMOTIVE:** Automakers can leverage tactile automotive displays to differentiate their products and offer a unique selling proposition. - **CONSUMER ELECTRONICS:** The integration of tactile interfaces in consumer electronics devices can revolutionize the way users interact with their devices and enhance overall user experience. - **HIGH-TECH MANUFACTURING:** Manufacturers specializing in high-tech solutions can seize opportunities to develop innovative tactile display technologies and establish themselves as industry leaders. ## Related on Trend Hunter - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [Panoramic Automotive Cockpits](https://www.trendhunter.com/trends/automotive-cockpit.md) - [Innovative Smart Cockpit Designs](https://www.trendhunter.com/trends/smart-cockpit.md) - [Fluid-Filled Tactile OLED Screens](https://www.trendhunter.com/trends/flat-panel-haptics.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Software-Defined Interior Experiences](https://www.trendhunter.com/trends/softwaredefined-interior.md) - [Tactile Vehicle Key Fobs](https://www.trendhunter.com/trends/car-key-fob.md) - [Tactile Smart Home Devices](https://www.trendhunter.com/trends/from-design-concept.md) - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md)