# Probiotic Cleaning Products VEO Active-Probiotics Creates Probiotic Surface Cleaners By Laura McQuarrie | Published 2019-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/surface-cleaners References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-natural-products-expo-east-2019/gallery?slide=19) & [veocleaner](https://veocleaner.com/collections/all) Over the last few years, consumers have become familiar with seeing [probiotics in everything from yogurt](https://www.trendhunter.com/trends/activia) to their skincare products and now, VEO Active Probiotics is introducing an innovative range of surface cleaners that are packed with beneficial bacteria. As probiotics play an important part in [supporting a healthy, well-balanced microbiome](https://www.trendhunter.com/trends/whole-body-probiotic), these products leverage cutting-edge science to provide a deep clean on a microscopic level. The brand's 99% biodegradable formula is sold in pleasant [Apple](https://www.trendhunter.com/trends/apple-foldable-iphone) & Jasmine and Citrus Blossom scents, both of which are useful for providing three days of surface protection. These probiotic-powered surface cleaners are free from chlorine bleach, phosphates and formaldehyde and come packaged in bottles that are made from 100% post-consumer recycled plastic. At Natural Foods Expo East's NEXTY Awards, VEO Active Probiotics' Probiotics Surface Cleaner has been named a finalist in the Best New Natural Living Product category. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Probiotic Cleaning Products:** Opportunity for introducing probiotic-based ingredients in cleaning products for a healthier and well-balanced microbiome. - **Microbiome-friendly Surface Cleaners:** Disruptive innovation opportunity to develop surface cleaners that leverage probiotics to provide a deep and microscopic level clean. - **Eco-friendly Packaging Solutions:** Opportunity to explore sustainable packaging alternatives, such as bottles made from 100% post-consumer recycled plastic, for cleaning products and reduce environmental impact. ### Industries Being Reshaped - **Cleaning Products:** Explore the integration of probiotic-based ingredients in cleaning products to align with the growing consumer demand for microbiome-friendly options. - **Natural Living Products:** Disruptive opportunity for natural living product brands to introduce probiotic-powered surface cleaners as a new and innovative offering. - **Sustainable Packaging:** Industry-wide shift towards sustainable packaging solutions, such as bottles made from post-consumer recycled plastic, to cater to environmentally conscious consumers. ## Related on Trend Hunter - [Probiotic-Powered Household Cleaners](https://www.trendhunter.com/trends/probiotic-cleaners.md) - [Probiotic Household Cleaners](https://www.trendhunter.com/trends/probiotic-household-cleaners.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Plant-Based Disinfectant Wipes](https://www.trendhunter.com/trends/cloroxpro-1.md) - [Plant-Made Disinfecting Wipes](https://www.trendhunter.com/trends/cloroxpro.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md)