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# Tailored Hipster Fashion
Classic Looks for The Surface 2 Air Fall 2010 Collection

By Marissa Liu | Published 2010-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/surface-2-air-fall-2010
References: [highsnobiety](http://www.highsnobiety.com/news/2010/02/08/surface-2-air-fallwinter-2010-collection/)

The Surface 2 Air Fall 2010 collection features many reworkings of [classically tailored menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) like a charcoal velvet smoking jacket, a streamlined camel coat and [minimalist military-inspired jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25). The [Parisian brand](https://www.trendhunter.com/trends/nn07) and hipster favorite is going with a decidedly grown up look for Fall/Winter 2010.

Subtle colouring complements the timeless cuts that abound throughout the Surface 2 Air Fall 2010 collection. Does this signal an end to the hipster stylings we have come to know and love (or love to hate)?

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 61% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Tailored Menswear:** There could be an opportunity to create disruptive technology that can improve the tailoring process and lower the cost of made-to-measure or bespoke clothing for businesses and consumers.
- **Military-inspired Fashion:** There could be innovation opportunities for auxiliary fashion wear that combines fashion and utility.
- **Classic Minimalism:** Fashion designers and retailers could explore the trend of minimalist and versatile designs that cater to diverse fashion personalities and preferences.

### Sectors Adopting This

- **Fashion:** Fashion brands and retailers could leverage these trends to offer new and exciting collections that cater to different customer tastes and expand their market share.
- **Textile Manufacturing:** There could be an opportunity for textile manufacturers to innovate sustainable fabrics and methodologies that can create ethically sound products and reduce the industry's environmental impact.
- **Technology:** The fashion industry could collaborate with technology companies to develop new solutions for the manufacturing, distribution, and marketing of trendy and innovative fashion items.

## Related on Trend Hunter

- [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)
- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)
- [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
- [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)
- [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)
- [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)
- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md)
