# High-Protein Poke Bowls Pokeworks Debuts the High-Protein Surf & Turf Bowl By Kalin Ned | Published 2026-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surf-turf-bowl References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/pokeworks-packs-44g-protein-surf-150300043.html)  [Pokeworks](https://www.trendhunter.com/trends/spicy-crunchy-surimi-bowl) — a fast-casual restaurant chain specializing in Hawaiian-inspired poke dishes — has introduced a limited-time menu item called the High-Protein Surf & Turf Bowl. This dish combines premium ahi tuna and chicken breast to deliver a substantial 44 grams of protein alongside 10 grams of fiber per serving. The High-Protein Surf & Turf Bowl departs from the brand's traditional seafood-only approach. The hybrid protein dish features creamy avocado, surimi salad, double edamame, fresh greens, chilled ramen noodles, and savory toppings to achieve a complex interplay of textures and flavors. Pokeworks positions the High-Protein Surf & Turf Bowl as a solution for customers seeking maximum nutritional density in a single meal. The company is has also accompanied the launch with a series of promotional incentives, including a Father's Day weekend offer for complimentary sides or desserts. Image Credit: Pokeworks ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 55% | Activity: 58% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hybrid-protein Bowls:** Blending seafood and poultry in a single fast-casual format signals room for more flexible menu architectures that move beyond traditional category boundaries. - **Nutrient-dense Dining:** Protein- and fiber-forward meals reflect growing demand for restaurant offerings that deliver measurable nutrition without sacrificing flavor or convenience. - **Functional Limited-time Menus:** Seasonal launches tied to wellness claims and promotional incentives create space for restaurants to test health-oriented concepts with lower operational risk. ### Who This Affects Most - **Fast-casual Restaurants:** Hybrid menu items with clear nutritional positioning can help fast-casual chains differentiate in a crowded market shaped by wellness-conscious consumers. - **Health Food:** Prepared meals that combine high protein, fiber, fresh vegetables, and premium ingredients point to new mainstream opportunities for performance-focused eating. - **Foodservice Marketing:** Holiday-linked offers and limited-time launches illustrate how promotional strategy can amplify trial for nutritionally positioned restaurant products. ## Related on Trend Hunter - [Dedicated Protein-Focused Menus](https://www.trendhunter.com/trends/protein-wave.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md) - [Protein-Overloaded Meal Bowls](https://www.trendhunter.com/trends/teriyaki-madness-double-protein.md) - [Chef-Crafted Protein Bowls](https://www.trendhunter.com/trends/subway-canada-2.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Protein-Packed Teriyaki Bowls](https://www.trendhunter.com/trends/twobytwo-bowl.md) - [Globally Flavored Protein Bowls](https://www.trendhunter.com/trends/sustainable-protein-bowls.md) - [Protein-Packed Açaí Bowls](https://www.trendhunter.com/trends/the-protein-bowl.md) - [Grab-and-Go Poke Bites](https://www.trendhunter.com/trends/poke-bombs.md)