# Soothing Herb-Infused Sun Creams 'Surf Mud Body Oil' Leaves the Skin Feeling Silky Smooth By Ell Smith | Published 2017-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surf-mud-body-oil References: [urbanoutfitters](https://www.urbanoutfitters.com/shop/eir-surf-mud-body-oil) & [eirnyc](https://eirnyc.com/products/surf-mud-body-oil-spf-15) 'Surf Mud Body Oil' by EIR NYC offers consumers enhanced protection against the sun's rays, while leaving the skin feeling moisturized and silky smooth. Through a combination of chamomile and cocoa powder, this luxurious beach aid provides wearer's with long-lasting [SPF 15 protection](https://www.trendhunter.com/trends/everyday-sunscreen-spf30). Made in an apothecary in Brooklyn, this [organic-based oil](https://www.trendhunter.com/trends/coola-launch) was designed with comfort in mind, offering a blend that can be easily applied to one's skin, without leaving behind a sticky or oily residue. The bottle recommends users apply "liberally 15 minutes before sun exposure" to achieve the product's maximum healing benefits, offering a formula that's enriched with [natural ingredients](https://www.trendhunter.com/trends/reef-safe-sunsorb). The antioxidant-rich, herb-infused oil will leave one's skin feeling protected, as well as soothed. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Herb-infused Sun Care:** The use of herbs in sun care products offers opportunities for the development of new and innovative formulas that offer both sun protection and skin benefits. - **Organic-based Sun Care:** The trend for more natural and organic-based sun care products presents opportunities for the development of formulas that offer sun protection and other benefits, such as moisturization and antioxidant properties. - **Apothecary-style Sun Care Products:** The trend for sun care products that resemble apothecary-style products presents opportunities for the development of formulas that not only offer sun protection, but also have a luxurious and indulgent feel. ### Who This Affects Most - **Beauty and Personal Care:** Developing innovative sun care products with benefits beyond sun protection offers opportunities to stand out in the competitive beauty and personal care industry. - **Health and Wellness:** The use of natural and organic-based ingredients in sun care products can appeal to consumers who prioritize health and wellness in their daily routines. - **Tourism and Hospitality:** Providing guests with luxurious and effective sun care products that offer both sun protection and other benefits can enhance the overall experience and value of a hotel or resort stay. ## Related on Trend Hunter - [Scented Body Sunscreens](https://www.trendhunter.com/trends/native-sunscreen.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Sensory-Focused Sunscreen Products](https://www.trendhunter.com/trends/rosemary-basil.md) - [Whipped Sun Care Foams](https://www.trendhunter.com/trends/whipped-sun-care.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md)