# Branded Pop-Up Skate Parks Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park By Rebecca Byers | Published 2015-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surf-liquor References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-surf-liquor-launches-pop-up-shop-skate-park/destinations/article/1295859) A dynamic example of reaching out to a target demographic in a way that will resonate best with them, this [pop-up skate park](https://www.trendhunter.com/trends/aan-architects) is a multi-functional event from skate and streetwear brand Surf Liquor. Located inside the Dray Walk Gallery at London's Old Truman Brewery, the Surf Liquor pop-up was an enormous success Proving that the best events are truly multifaceted, Surf Liquor skate and [shop pop-up experience](https://www.trendhunter.com/trends/sundae-school-2) featured a live band performance, appearances by high-profile skaters and a supply of complimentary hot dogs. The shop included skate ramps provided by Pete King of [King Ramps](https://www.trendhunter.com/trends/taste-the-aloha-experience) and included drinks from local Belleville Brewing Company. The dynamic Surf Lirquor pop-up was organized by PR firm Rich London and was attended by high-profile skaters and stylists alike. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Pop-up Skate Parks:** The success of Surf Liquor's pop-up skate park demonstrates the potential for brands to engage with their target demographic through interactive and multi-functional experiences. ### Industries Being Reshaped - **Streetwear:** The combination of skateboarding and streetwear creates opportunities for brands to collaborate and create immersive experiences that resonate with their audience. - **Event Management:** Organizing pop-up skate parks like Surf Liquor's requires event management expertise to coordinate various elements such as live performances, skater appearances, and brand activations. - **Beverage Industry:** Collaborating with local breweries, like Belleville Brewing Company, at pop-up skate parks can provide opportunities for beverage brands to showcase their products in a unique setting and connect with a targeted consumer base. ## Related on Trend Hunter - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md) - [Elevated Urban Skate Venues](https://www.trendhunter.com/trends/aan-architects.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)