# Gory Californian Streetwear SURF IS DEAD Recently Launched a Collection Dubbed 'Stranger Waves' By Riley von Niessen | Published 2017-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surf-is-dead References: [hypebae](https://hypebae.com/2017/5/surf-is-dead-2017-summer-stranger-waves-collection) & [featuresneakerboutique](https://www.featuresneakerboutique.com/collections/surf-is-dead) SURF IS DEAD, a [streetwear label](https://www.trendhunter.com/trends/ksubi-unveils-kswim) that's based in California, unveiled its [Summer 2017 collection](https://www.trendhunter.com/trends/pyra-scenic-route) with a stylized editorial. The single female muse that the editorial focuses on is spotlighted in front of a bright orange backdrop that makes the colorful apparel pop even more, while also supplying it with a stark contrast. The apparel is heavy on [graphic prints](https://www.trendhunter.com/trends/girls-dont-cry-collection), which feature abstract women, tropical images that are said to be inspired by "gory horror films," and retro slogans like "FAR OUT" in unique lettering. In addition to the graphic apparel, the SURF IS DEAD collection includes hats that come with the brand's name embroidered at the center. Currently, the whole collection can be found on SURF IS DEAD's online store, where the apparel is priced affordably. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Graphic Streetwear:** Opportunity for fashion brands to incorporate graphic prints and abstract designs in their apparel collections. - **Retro Slogans:** Potential for brands to revive vintage slogans and unique lettering in their clothing lines. - **Affordable Online Shopping:** Disruptive innovation opportunity for e-commerce platforms to offer affordable fashion collections. ### Where This Applies - **Fashion:** Fashion brands can explore incorporating graphic prints and abstract designs in their upcoming collections. - **Apparel & Accessories:** Brands within this industry can consider incorporating retro slogans and unique lettering in their clothing and accessory lines. - **E-commerce:** Opportunity for online shopping platforms to focus on offering affordable fashion collections with attractive designs. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)