# Cali Dog Surfing Competition Pets Get Gnarly For A Cause By Ben Preiss | Published 2007-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surf-dogs-california-competition-lets-pets-get-gnarly References: [foxnews](http://www.foxnews.com/story/0,2933,293953,00.html) & [loewssurfdog.blogspot](http://loewssurfdog.blogspot.com/) At least a thousand people turned out to see the annual [Loews Coronado Bay Resort](https://www.trendhunter.com/trends/alchemy-by-loews-hotels) Surf Dog Competition that [raises money](https://www.trendhunter.com/trends/dogust-campaign) for the resort's Good Neighbor Partners, including Modest Needs and PAWS of Coronado. Prizes were awarded in the Solo Surf Dog and Team categories. **Implications** - Anything that involves pets in a safe and fun-filled way is going to be widely accepted by society as a whole. Amusing events like this are a great way for companies to reach audiences while also promoting fun and positivity. An advertiser looking for the next clever viral sensation might want to look into developing high-profile events that include [adorable animals](https://www.trendhunter.com/trends/cesar-love-like-crazy) as it is definitely a strategy that resonates with a great number of people. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 61% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-focused Marketing:** Developing events and marketing campaigns that include adorable animals as a strategy that resonates with a great number of people. - **Animal-based Competitions:** Creating competitions centered around animals to draw crowds and promote a good cause. - **Charitable Pet Events:** Organizing fun events involving pets in a safe and playful way to raise funds for good causes. ### Where This Applies - **Pet Industry:** Promoting pet-related products or services through events and marketing campaigns that include adorable animals. - **Hospitality Industry:** Promoting fun hotels/resorts where pets are allowed, organizing animal-based activities that draw crowds and benefit local charities. - **Non-profit Industry:** Partnering with companies to organize charitable pet events that raise funds for good causes. ## Related on Trend Hunter - [Surf-Inspired Dog Treats](https://www.trendhunter.com/trends/surfs-pup-dog-treats.md) - [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md) - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md)