# Exotic Aromatic Laundry Detergents Surf Coconut Bliss Laundry Detergent Calls to Mind Warm Weather By Michael Hemsworth | Published 2019-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surf-coconut-bliss References: [conveniencestore](https://www.conveniencestore.co.uk/products/surf-extends-laundry-line-up-with-coconut-bliss/576064.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [unilever](https://www.unilever.com/brands/home-care/surf.html) The Surf Coconut Bliss laundry detergent has been announced by [Unilever](https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance) as its latest laundry product that will call to mind warmer weather and sunny environments for consumers to appreciate. The detergent is being rolled out now at various retailers and will come in powder, liquid and capsule format options to make it applicable for all consumer preferences. The detergent is reported to have an aroma profile that is focused on vanilla, coconut and musk to help evoke happy memories of summer or perhaps a favorite vacation. The Surf Coconut Bliss laundry detergent is also characterized by a bold branding design that aims to help it stand out more prominently on store shelves. The new product scent is driven by the increasing popularity of [coconut-scented personal care products](https://www.trendhunter.com/trends/coconut-coast). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 29% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Coconut-scented Laundry Products:** Creating laundry products with scents that evoke warm weather and sunny environments provides an opportunity for disruptive innovation in the laundry industry. - **Multiple Format Options:** Offering laundry detergents in powder, liquid, and capsule formats caters to various consumer preferences and presents an opportunity for disruptive innovation in the packaging and distribution sectors. - **Bold Branding Design:** Introducing laundry detergent with eye-catching branding designs helps products stand out on store shelves and presents an opportunity for disruptive innovation in the marketing and packaging industries. ### Who This Affects Most - **Laundry:** Developing new laundry detergent products with exotic aromatic scents can disrupt the traditional laundry industry and attract consumers looking for unique sensory experiences. - **Packaging:** Creating innovative packaging solutions for laundry detergents in multiple formats can disrupt the packaging industry and enhance convenience for consumers. - **Marketing and Advertising:** Employing bold branding designs for laundry products can disrupt the marketing and advertising industry by capturing consumer attention and influencing purchasing decisions. ## Related on Trend Hunter - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Winter Cleaning Product Scents](https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Aromatic Sensitive Laundry Scents](https://www.trendhunter.com/trends/pure-heaven-scent-collection.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Sugar Cookie Laundry Detergents](https://www.trendhunter.com/trends/sugar-coat-everything-wash.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Laundry Scent Boosters](https://www.trendhunter.com/trends/kind-laundry.md)