# Indoor Surfing Bars Groundswell is a Newly Opened Destination to Eat, Drink, and Surf By Ell Smith | Published 2024-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/surf-bar References: [timeout](https://www.timeout.com/hong-kong/news/new-indoor-surfing-restaurant-and-bar-groundswell-opens-at-airside-011824) & [groundswellhk](https://www.groundswellhk.com/)  [Hong](https://www.trendhunter.com/trends/halal-menu) Kong's uniquely innovative spirit welcomes a thrilling addition with the arrival of Groundswell, a surfing bar that merges indoor surfing experiences with beach-themed drinks and Southeast Asian cuisine. Founded by a group of surfers, this unique establishment invites users to dine, drink, and surf all under one roof. The [simulated surfing experience](https://www.trendhunter.com/trends/surf-condition) caters to both seasoned surfers and beginners, offering 60-minute sessions with a professional surf coach, complete equipment, towels, and access to locker rooms and showers. Memberships are also available for those seeking an extended wave-riding adventure. With a menu inspired by Southeast Asian cuisine, Groundswell promises a multisensory journey, setting a new standard for experiential dining in Hong Kong's vibrant culinary landscape. Image Credit: Instagram @groundswelluk ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 79% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Indoor Surfing Experiences:** Innovative establishments like Groundswell are merging indoor surfing experiences with dining and drinks, providing a unique and thrilling adventure for surf enthusiasts and beginners alike. - **Experiential Dining:** Groundswell is setting a new standard for dining by offering a multisensory journey through their Southeast Asian-inspired cuisine, creating an immersive experience for food enthusiasts. - **Surfing Memberships:** Groundswell offers memberships for extended wave-riding adventures, providing a disruptive opportunity for surf enthusiasts to have unlimited access to indoor surfing experiences. ### Sectors Adopting This - **Hospitality:** The hospitality industry can take advantage of the indoor surfing trend by incorporating simulated surfing experiences into their venues, creating unique and exciting offerings for guests. - **Food & Beverage:** Restaurants and bars can draw inspiration from Groundswell's experiential dining concept and create multisensory menus that elevate the dining experience and attract a new customer base. - **Recreation & Entertainment:** Recreation and entertainment facilities can embrace the indoor surfing trend, providing opportunities for people to experience the thrill of surfing in a controlled environment, regardless of their skill level. ## Related on Trend Hunter - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Nostalgic Music Dining Experiences](https://www.trendhunter.com/trends/bun-house-disco.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Immersive Cultural Restaurants](https://www.trendhunter.com/trends/superfresh.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md)