# At-Home Fertility Trackers Surearly SMART Offers Couples Connected Ovulation & Hormone Testing By Laura McQuarrie | Published 2026-06-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/surearly-smart References: [prnewswire](https://www.prnewswire.com/news-releases/soonr-health-officially-launches-in-the-us-with-connected-at-home-fertility-tracking-for-couples-302791083.html) & [soonr.health](https://soonr.health/)  Soonr [Health](https://www.trendhunter.com/trends/femtek-bbring), the preconception health platform for couples, officially launched in the United States and debuted Surearly SMART—a [connected at-home hormone testing device](https://www.trendhunter.com/trends/hormone-monitoring-system) that integrates directly into the Soonr Health experience—on [Amazon](https://www.trendhunter.com/trends/first-to-know-syphilis-test). "Most fertility products were designed for a woman to use alone, often with the quiet assumption that her partner would cheer her on from the sidelines," said Scarlett Joowon Jung, CEO of Vespexx. "We've spent the last three years proving with Signaling that couples want to share this experience, and Soonr brings that conviction into the moment that matters most." With Surearly SMART, both partners using the app on their respective devices can log symptoms and habits, and share cycle, ovulation tracking and hormone test results. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 53% | Activity: 51% | Freshness: 79% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Shared Fertility Tracking:** Couples-centered apps transform ovulation monitoring into a collaborative experience, creating space for subscription services that combine shared data, coaching, and emotional support. - **Connected Hormone Testing:** At-home devices that sync hormone results with mobile platforms expand diagnostics beyond clinics, opening new models for real-time fertility insights and personalized preconception planning. - **Partner-inclusive Preconception:** Fertility tools designed for two users challenge women-only product assumptions, signaling potential for platforms that integrate male health inputs, lifestyle data, and joint decision-making. ### Industries Being Reshaped - **Femtech:** The category is evolving from single-user cycle tracking toward relationship-aware reproductive health, with opportunities for differentiated products that address couples as the core customer. - **Digital Health:** Connected fertility testing adds clinically relevant biomarker data to app-based care ecosystems, supporting hybrid models that blend home monitoring, telehealth, and preventative guidance. - **Consumer Diagnostics:** Hormone testing sold through mainstream retail channels reflects a shift toward accessible lab-like insights at home, creating room for compact devices tied to longitudinal health platforms. ## Related on Trend Hunter - [Continuous Hormone Trackers](https://www.trendhunter.com/trends/clair.md) - [Bodily Health-Decoding Smart Rings](https://www.trendhunter.com/trends/luna-20.md) - [At-Home Fertility Readers](https://www.trendhunter.com/trends/inito-insight-wireless-reader.md) - [Female Athlete Wellness Programs](https://www.trendhunter.com/trends/Optima-Program.md) - [Wearable Fertility Tracking Apps](https://www.trendhunter.com/trends/wearable-fertility-tracking-apps.md) - [Fertility-Tracking Wearables](https://www.trendhunter.com/trends/natural-cycles-nc-band.md) - [Convenient Fertility Tracking Kits](https://www.trendhunter.com/trends/fertility-tracking-kit.md) - [Fertility Intelligence Tools](https://www.trendhunter.com/trends/femometer-fertility-tracker.md) - [Updated Fertility App Features](https://www.trendhunter.com/trends/berry-fertility.md)