# Skate Brand Puffer Jackets Supreme Unveils Collaboration With Dickies for Its F/W 2021 Collection By Niko Pajkovic | Published 2021-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme References: [highsnobiety](https://www.highsnobiety.com/p/supreme-dickies-fall-winter-2021-collaboration/) & [supreme](http://supreme.com) Iconic American streetwear brand [Supreme](https://www.trendhunter.com/trends/supreme-x-marmot) has revealed a first-time collaboration with [Dickies](https://www.trendhunter.com/trends/supreme-and-dickies-1), a workwear brand that's durable pants have been long embraced by skate culture. The collaboration comes in the form of a graphic puffer jacket, which was revealed by Supreme via [Instagram](https://www.trendhunter.com/trends/corteiz-and-supreme) as a teaser for its Fall/Winter 2021 collection. Based on the teaser image, the jacket consists of a large photograph of people watching a skate film on Lafayette Street, New York. The vintage image takes up every inch of the jacket's outer shell -- the only other feature is the Supreme logo and an elusive tagline reading: "New York City 212 966 7799.” Despite both being owned VF Corporation, this puffer jacket marks the first time these two brands have worked together; a long-awaited collaboration for both skaters and streetwear fans alike. Image Credit: Supreme ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Skate Culture Fashion:** The collaboration between Supreme and Dickies shows a growing trend of skate culture becoming a major influence in the fashion industry, presenting an opportunity for companies to capitalize on this emerging market. - **Graphic-heavy Outerwear:** The use of a large vintage photograph on the Supreme x Dickies puffer jacket highlights a trend of graphic-heavy outerwear becoming popular, giving innovative brands the chance to experiment with unconventional designs. - **Brand Collaboration:** The Supreme x Dickies collaboration demonstrates a trend of brands working together to reach new audiences, creating opportunities for companies to expand their customer base through strategic collaborations. ### Industries Being Reshaped - **Streetwear:** This collaboration between Supreme and Dickies highlights a trend towards streetwear becoming more mainstream, creating opportunities for companies to tap into this market through unique collaborations and exclusive releases. - **Fashion:** The trend of skate culture becoming a major influence in the fashion industry presents opportunities for fashion companies to create unique pieces that appeal to this growing audience. - **Graphic Design:** The trend of graphic-heavy outerwear becoming popular provides opportunities for companies to experiment with unconventional designs and push the boundaries of traditional graphic design. ## Related on Trend Hunter - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Workwear Capsule Collection](https://www.trendhunter.com/trends/schott-x-dickies.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Collaboration Retailer Workwear Collections](https://www.trendhunter.com/trends/sheetz-x-dickies-collection.md)