# Streetwear Jewelry Collabs The Supreme x Tiffany & Co. are Joining for an Unexpected Collab By Laura McQuarrie | Published 2021-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-x-tiffany-co References: [designtaxi](https://designtaxi.com/news/416564/Supreme-x-Tiffany-Co-Give-First-Preview-Of-Precious-Unexpected-Jewelry-Collab/) & [instagram](https://www.instagram.com/p/CWA2UCpPHzY/) American clothing and skateboarding lifestyle brand [Supreme](https://www.trendhunter.com/trends/supreme-and-corteiz) is collaborating with a luxury jewelry retailer for an unexpected Supreme x [Tiffany & Co.](https://www.trendhunter.com/trends/tiffany-titan) collab. Officially announced on social media for both brands' accounts, the collaboration shares shots of skate star Sean Pablo sporting a necklace from the collection. Some of the styles that are already being teased with gritty promo clips include strings of pearls with silver oval pendants and details that reference both brands' New York origins. The coveted Supreme x Tiffany & Co. collection is also set to include sterling silver necklaces, bracelets, pocket knives and studs. The unpredictable collection is set to be paired with an exclusive box logo sticker and it offers a fresh twist that aligns with the jewelry company's desire to attract a younger demographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 51% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Luxury Streetwear Collaborations:** Luxury brands teaming up with streetwear brands to create unexpected product lines presents an opportunity for disruption in both the luxury and streetwear fashion industries. - **Cross-industry Co-branding:** Collaborations between brands from different industries provides a chance for cross-promotion and potential new consumer markets. - **Youth-oriented Jewelry Designs:** Jewelry companies creating youthful designs to attract a younger demographic can create disruptive innovation in the fine jewelry industry. ### Who This Affects Most - **Luxury Fashion:** Collaborating with streetwear brands could bring new and unexpected product lines to luxury fashion, potentially drawing in younger consumers. - **Streetwear Fashion:** Collaborating with luxury brands presents an opportunity for streetwear fashion brands to reach new audiences and potentially expand their market. - **Fine Jewelry:** Creating youthful and unexpected designs provides a chance for fine jewelry companies to appeal to a younger demographic and disrupt the traditionally conservative industry. ## Related on Trend Hunter - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Playful Anime Jewelry Collections](https://www.trendhunter.com/trends/pokmon-capsule-collection.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Edgy Jewelry Collections](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts.md)