# Retro Crossover Sneakers The Supreme x Nike Air Max 98 Sneakers Promote Stylish Nostalgia By Malika Renee Butss | Published 2016-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-x-nike References: [hypebeast](http://hypebeast.com/2016/3/nikelab-supreme-x-air-max-98-collaboration) & [highsnobiety](http://www.highsnobiety.com/2016/03/27/nikelab-officially-announces-supreme-x-air-max-98-collaboration/) Following Nike's Air Max Day, the iconic sportswear brand dropped another co-branded product known as the Supreme x Nike Air Max 98. Announced by NikeLab, this collaboration sees the iconic label working with the [world-famous skate brand](https://www.trendhunter.com/trends/sb-dunk-low-3) once again. For Nike's and Supreme's latest collaboration, the two labels will be reviving a vintage -- yet still fairly popular -- Nike sneaker silhouette. The Air Max 98, which was a massive hit in the late 90s, has been brought back to life and rendered in Supreme's signature colors while also featuring 60-degree reflective piping, patent leather and color-blocking. The new design aspects give the retro sneaker a modern look despite its origins. The Supreme x Nike Air Max 98 sneaker has yet to be given an official release date. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 61% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Sneakers:** Designing sneakers with a nostalgic feel can be a great way to attract consumers who appreciate vintage styles. - **Collaborative Products:** Partnering with other brands can lead to unique and exclusive product offerings that have a high level of consumer appeal. - **Reflective and Color-blocked Designs:** Incorporating reflective materials and bold color-blocking into sneaker designs can create a visually striking product that stands out from competitors. ### Where This Applies - **Footwear:** Footwear companies can capitalize on the trend of creating retro-inspired sneaker designs to appeal to consumers who value vintage styles. - **Fashion:** Collaborative products like the Supreme x Nike Air Max 98 can be a great way for fashion companies to create unique and exclusive product offerings that generate buzz and draw in consumers. - **Sportswear:** Incorporating bold and eye-catching designs like reflective materials and color-blocking into sportswear can attract consumers who prioritize both style and functionality in their athletic gear. ## Related on Trend Hunter - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Low-Top 90s-Themed Co-Branded Sneakers](https://www.trendhunter.com/trends/air-darwin.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Skate-Ready Basketball Sneakers](https://www.trendhunter.com/trends/darwin-low.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md)