# Iconic Crossover Sneakers The Supreme x Air Jordan 5 is a Mix of Skate and Street Aesthetics By Malika Renee Butss | Published 2015-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-x-air-jordan References: [hypebeast](http://hypebeast.com/2015/9/supreme-jordan-5-shoesmaster?utm_source=Hypebeast.com&utm_medium=Right%20Editorial%20Banner&utm_campaign=Right%20Editorial%20Banner&utm_content=An%20Official%20First%20Look%20at%20the%20Supreme%20x%20Air%20Jordan%205) & [highsnobiety](http://www.highsnobiety.com/2015/09/30/supreme-air-jordan-5-shoes-master-2/) As sneaker enthusiasts impatiently await the release of the Supreme x Air Jordan 5s, both brands have finally released photos of the highly coveted sneakers. These cool kicks are headed for an expected release in October 2015 while a few close-up photographs are to hold fans over until its official release date. The Supreme x Air Jordan 5 sneakers are a collaboration between the iconic skate brand and the notorious Michael Jordan brand. Japanese footwear magazine SHOES MAGAZINE nearly broke the Internet when the sneaker-friendly online publication dropped photos of the already famous sneakers. The Supreme x Air Jordan 5s are offered in a black, white and camouflage colorway with a modified keychain, Supreme branding on the laterals and a "94" embroidered for Supreme’s inaugural year. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Crossover Sneakers:** Opportunity for athletic and lifestyle brands to collaborate and release limited edition crossover sneakers to appeal to a wider market of consumers. - **Skate and Street Aesthetics:** Opportunity for fashion brands to incorporate skate and street wear aesthetics into their designs, making use of nostalgia and vintage designs to appeal to a wider market of consumers. - **Limited Edition Releases:** Opportunity for brands to create hype and demand by releasing limited edition items which will lead to potential increase profits and brand awareness. ### Sectors Adopting This - **Fashion:** Fashion brands can combine athletic and lifestyle wear, and incorporate a mix of skate and street wear aesthetics to appeal to a wider market of consumers. - **Athletic Footwear:** Collaboration between athletic brands and lifestyle brands to create limited edition crossover sneakers which blend athletic technology with fashion design. - **Marketing:** Opportunity for marketers to capitalize on hype, demand and limited edition releases to promote brand awareness and increase profits for brands. ## Related on Trend Hunter - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Stylish Footwear Collab Drops](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Streetwear Oxford Footwear](https://www.trendhunter.com/trends/1461-3eye-shoe.md) - [Rich Brown-Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/baroque-brown-colorway-1.md)