# Pest-Covered Summer Shoes The Supreme Vans Era Flies Pack Features Flying Insects By Jaime Neely | Published 2011-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-vans-era-flies References: [freshnessmag](http://www.freshnessmag.com/2011/08/04/supreme-x-vans-era-flies-pack/) & [item.taobao](http://item.taobao.com/item.htm?id=12292603243) The iconic skateboard brand has recently released its Supreme Vans Era Flies Pack just in time for summer. The shoe's design is based on the brand's [classic low sneaker](https://www.trendhunter.com/trends/era-skool). The exterior of the [Supreme Vans Era Flies Pack shoe](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans) features an unusual but appealing exterior: the front of the shoe is covered in a smooth suede material, while the rest of the shoe is covered in a fly-patterned canvas material. The Supreme Vans Era Flies Pack contains [three different colors](https://www.trendhunter.com/trends/parra-and-otw): red, neon green and vibrant blue. The collection is quite quirky but definitely suitable for the summer season. **Implications** - Businesses that offer their clients outlandish or eccentric versions of the products in which they already invest will likely appeal to a large audience. Releasing products that complement the theme of a current season will generate large profits. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Outlandish Product Designs:** Businesses that offer eccentric versions of existing products can appeal to a large audience. - **Seasonal Product Themes:** Releasing products that complement the theme of a current season can generate large profits. - **Quirky Summer Footwear:** The Supreme Vans Era Flies Pack showcases unconventional designs suitable for the summer season. ### Industries Being Reshaped - **Fashion/apparel:** Fashion brands can explore outlandish product designs to attract a larger customer base. - **Footwear:** Footwear companies can create seasonal themed products to drive sales during specific time periods. - **Skateboarding:** Skateboarding brands can develop unique and quirky shoe designs to cater to their niche market. ## Related on Trend Hunter - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Reimagined Skate Classic Shoes](https://www.trendhunter.com/trends/charms-pack.md) - [Street-Style Moccasin Shoes](https://www.trendhunter.com/trends/wallabees.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md)