# Street Style Digital Pets The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover By Michael Hemsworth | Published 2023-03-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-tamagotchi References: [hypebeast](https://hypebeast.com/2023/3/supreme-spring-summer-2023-week-4-release-list-drop) & [supreme](https://supreme.com/previews/springsummer2023/accessories/tamagotchi-22/) The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that's ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled as part of the Supreme Spring/Summer 2023 collection, the digital pet consists of the [original Tamagotchi](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg) with a custom logo shell emblazoned with the recognizable Supreme label. The toy also features an LCD display accented by the Supreme logo to give it a further touch of street style. The Supreme Tamagotchi digital pet comes in three color schemes to choose from and will combine [special edition packaging](https://www.trendhunter.com/trends/berbrick-x-tamagotchi) to further drive home the limited-edition nature of the toy. The toy is created in collaboration with [Bandai](https://www.trendhunter.com/trends/frgmt-edition-tamagotchi) and features a Gen 1 interface for avid fans to appreciate. Image Credit: Supreme, [hypebeast](https://hypebeast.com/2023/3/supreme-spring-summer-2023-week-4-release-list-drop), [supreme](https://supreme.com/previews/springsummer2023/accessories/tamagotchi-22/) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 96% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Street Style Digital Pets:** The trend of creating digital pets with a hip and fashionable twist is growing, offering opportunities for collaborations between fashion brands and toy manufacturers. - **Nostalgic Toy Revivals:** Reviving classic toys from the 90s, like the Tamagotchi, with modern updates offers disruptive innovation opportunities to create unique and limited edition products. - **Customized LCD Displays:** The use of customized LCD displays in toys and other products can add a touch of branding and personalization, creating innovative and unique products. ### Industries Being Reshaped - **Fashion:** Collaborations between fashion brands and toy manufacturers can create new and unique products, tapping into consumers nostalgic for retro toys. - **Toy Manufacturing:** Reviving classic toys like the Tamagotchi with unique and limited edition updates offers innovative opportunities for toy manufacturers. - **Technology:** Incorporating customized LCD displays in products, such as digital pets, offers opportunities for innovation in the tech industry. ## Related on Trend Hunter - [Collaboration All-Black Digital Pets](https://www.trendhunter.com/trends/frgmt-edition-tamagotchi.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Virtual Pet Wearables](https://www.trendhunter.com/trends/tamagotchi-uni.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md) - [Retro Digital Pet Collaborations](https://www.trendhunter.com/trends/tamagotchi.md) - [Anniversary Virtual Pet Toys](https://www.trendhunter.com/trends/tamagotchi-connection.md) - [Angelic Digital Pet Toys](https://www.trendhunter.com/trends/tamagotchi-angel.md) - [Eggshell-Made Digital Pets](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg.md) - [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md)