# Luxury Fashion-Branded Cookies Supreme Unvieled an $8 Oreo Cookie as Part of Its Spring Series By Grace Mahas | Published 2020-02-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-oreo References: [highsnobiety](https://www.highsnobiety.com/p/supreme-ss20-oreo-cookie-twitter-reactions/) & [twitter](https://twitter.com/TheSupremeSaint/status/1229367935774461953/photo/1) As part of its SS20 accessories offering, Supreme has unveiled an unusual and edible product -- a [Supreme Oreo Cookie](https://www.trendhunter.com/trends/oreo-cookie-products). The premium streetwear brand announced the new collaboration via Twitter, stating "Supreme x @Oreo Coming Soon." According to the brand, the new Supreme Oreo cookie will be [doubled-stuffed](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo) and packaged in a 3-cookie pack and consumers can get their hands on the luxury cookies at Supreme stores across the world. Priced at $8 USD, this [luxury branded cookie](https://www.trendhunter.com/trends/highsnobiety-x-marchesi) is expected to be released later this month. This unique collaboration speaks to consumers' need for exclusive and novel products from brands. By expanding its portfolio to include food, Supreme is setting itself apart from competitors while increasing brand awareness. Image Credit: Supreme ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Food Collaborations:** Partnering with food and beverage brands to create luxury food products allows fashion brands to tap into new markets and create unique experiences for consumers. - **Brand Extensions:** Expanding into new product categories, such as food, can help brands differentiate themselves and attract new customers. - **Experiential Marketing:** Creating limited edition and exclusive products like luxury fashion-branded cookies can generate buzz and drive consumer engagement with the brand. ### Where This Applies - **Fashion:** Fashion brands can leverage food collaborations to connect with a wider audience and explore new revenue streams. - **Food and Beverage:** Partnering with fashion brands to create luxury food products presents an opportunity for the food and beverage industry to offer unique and premium experiences to consumers. - **Marketing and Advertising:** Creating and promoting limited edition and exclusive products can provide marketing agencies with opportunities to drive brand awareness and engagement through experiential campaigns. ## Related on Trend Hunter - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Customizable Pride Cookie Packs](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Collaborative Cookie-Themed Figures](https://www.trendhunter.com/trends/oreo-funko-pop.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md)