# Designer Macaroni Dinners Kraft Released the 'Supreme' Mac and Cheese with the Streetwear Brand By Colin Smith | Published 2022-04-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-mac-and-cheese References: [highsnobiety](https://www.highsnobiety.com/p/supreme-kraft-macaroni-cheese/) & [supremenewyork](https://www.supremenewyork.com/previews/springsummer2022/accessories/supreme-kraft-macaroni-cheese-1-box)  [Kraft](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe) has released the newest iteration of its signature [Macaroni & Cheese CPG dinner](https://www.trendhunter.com/trends/deluxe-mac-and-cheese) named the 'Supreme Mac and Cheese.' This dinner features branding from Supreme, the iconic designer streetwear label. The noodles in this dish are not the conventional crescent-shaped macaroni noodle, but rather, the noodles are shaped to spell out SUPREME. The Supreme Mac and Cheese is a part of the Spring/Summer 2022 collection from the label, as well as the latest spring offering from Kraft. The artwork on the box showcases the Cheesasaurus Rex, Kraft's [Mac &](https://www.trendhunter.com/trends/apple-pie-1) Cheese mascot, wearing the iconic white Supreme t-shirt with a red logo. The dinosaur is staring upward at the floating SUPREME noodles above him with a smile, to show the brand's joy for the collaboration. Image Credit: Supreme, Kraft ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **CPG and Fashion Collaborations:** Collaborations between CPG brands and fashion labels presents an opportunity for innovative product releases and marketing strategies. - **Innovative Packaging Designs:** Customized packaging designs that incorporate popular culture and design trends presents a disruptive innovation opportunity for the consumer packaged goods industry. - **Limited Edition Products:** Creating limited edition or seasonal products with unique branding and packaging creates a sense of exclusivity and urgency for consumers, presenting a disruptive opportunity for food and fashion industries alike. ### Where This Applies - **CPG Industry:** The CPG industry has an opportunity to expand and attract new consumer markets by collaborating with fashion labels and introducing unique product lines. - **Fashion Industry:** Collaborating with CPG brands to create limited edition products presents an opportunity for the fashion industry to expand their brand and reach a wider audience. - **Food Industry:** The food industry can explore creative collaborations with non-traditional partners, like fashion brands, to introduce exciting new product lines and packaging designs. ## Related on Trend Hunter - [Cheesy Shelf-Stable Macaroni Dishes](https://www.trendhunter.com/trends/stouffers-supreme-shells-cheese.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Fusional Breakfast-Inspired Macaroni Pastas](https://www.trendhunter.com/trends/everything-bagel-mac-cheese.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md) - [Viral Foodie Flavor Macaronis](https://www.trendhunter.com/trends/kraft-mac-cheese8.md) - [Cheesy Macaroni-Flavored Spreads](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md)