# Supreme Luxury Automobile $7.8 Million Maybach Exelero By Going Like Sixty | Published 2008-07-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-luxury-automobile-78-million-maybach-exelero References: [autoblog](http://www.autoblog.com/2008/07/06/the-maybach-exelero-can-be-yours-for-7-8-million/) Sometimes million dollar supercars just aren't exotic enough. For Fulda, a high end tire maker, price was no object. They commissioned the Maybach Exelero to showcase their tire. The 700 horsepower engine pushes the street legal luxury car to 218 miles per hour on a track. Many say this car represents what the Maybach should have been, combining extraordinary performance with extreme luxury - the same as Rolls Royce and Bentley. Spending $7.8 million for a marketing machine is probably a deal. But is there a market in Dubai for this car? pssssh, yeah! Here are some more of the finest supercars out there: ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 91% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Exotic Super Cars:** Opportunity to develop and produce high-performance luxury vehicles with unique and extravagant features. - **Luxury Automotive Marketing:** Opportunity to create high-end marketing campaigns and collaborations that align luxury vehicles with other premium brands for strategic positioning. - **High-end Tire Technology:** Opportunity to innovate and develop high-performance tires that can support extreme speed and performance in luxury automobiles. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunities in the automotive industry to cater to the growing demand for exotic supercars. - **Marketing and Advertising:** Disruptive innovation opportunities in luxury automotive marketing to create unique and captivating campaigns. - **Tire Manufacturing:** Disruptive innovation opportunities in the tire manufacturing industry to design and produce high-end tires for luxury supercars. ## Related on Trend Hunter - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Exclusive Luxury Supercars](https://www.trendhunter.com/trends/ultra-car.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Monstrously Powerful Megacars](https://www.trendhunter.com/trends/megacar.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md)