# Eccentrically Rugged Outerwear The Supreme Fall/Winter 2012 Collection is Effortlessly Cool By Jana Pijak | Published 2012-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-fallwinter-2012 References: [oystermag](http://oystermag.com/supreme-fw12-lookbook) & [supremenewyork](http://www.supremenewyork.com/) The Supreme Fall/Winter 2012 catalog showcases the brand's latest collection of effortlessly cool sportswear styles. From camouflaged prints to baseball style varsity jackets, this eclectic menswear line showcases tons of hipster-approved pieces. The edgy lookbook stars pro skateboarder and photographer Jason Dill who is rough and rugged in a mix of layered casuals, vivid hues and [sporty silhouettes](https://www.trendhunter.com/trends/elevated-athleisure). From its modern take on 80s Cosby-inspired knits to a [versatile range of outerwear looks](https://www.trendhunter.com/trends/undercover-5), this eccentric advertorial embraces both form and function. Having fun with prints, the Supreme Fall/Winter 2012 collection highlights a [retro rockabilly aesthetic](https://www.trendhunter.com/trends/creative-class-uniform). This visual concept is played up with vintage cars, patriotic icons, animals and other off-kilter imagery showcased on the brand's bold textiles. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Prints:** Disruptive innovation opportunity: Explore innovative printing techniques to create unique and eye-catching designs. - **Retro Rockabilly Aesthetic:** Disruptive innovation opportunity: Combine vintage style with modern materials for a fresh take on classic fashion. - **Versatile Outerwear Range:** Disruptive innovation opportunity: Develop multi-functional outerwear that combines style and functionality in innovative ways. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion design to create interactive and futuristic garments. - **Textile:** Disruptive innovation opportunity: Experiment with sustainable and eco-friendly materials to create environmentally conscious fashion products. - **Printing:** Disruptive innovation opportunity: Develop advanced printing technologies to enhance the quality and creativity of textile designs. ## Related on Trend Hunter - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Street-Centric Collaborative Workwear](https://www.trendhunter.com/trends/supreme-and-dickies-1.md)