# Single-Ingredient Brightening Serums Westman Atelier's Suprême C is Made with 100% THD Ascorbate By Laura McQuarrie | Published 2024-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-c References: [forbes](https://www.forbes.com/sites/celiashatzman/2024/04/19/westman-ateliers-new-skincare-launch-fixes-all-the-problems-with-vitamin-c-serums/?sh=7e1853c5234a) & [westman-atelier](https://www.westman-atelier.com/products/supreme-c?variant=42975552405686)  Instability and rapid oxidation make Vitamin C serums a challenge to formulate and some consumers with sensitive skin experience irritation due to low pH levels, but [Westman Atelier](https://www.trendhunter.com/trends/sephora-canada-celebrates) Suprême C sidesteps these common formulation and use concerns. Unlike most Vitamin C serums on the market, which usually have anywhere from 5% to 30% of the ingredient, Suprême C is a single-ingredient serum made with 100% THD Ascorbate that the brand describes as "a potent-yet-gentle Vitamin C derivative crafted in Japan." Thanks to a multi-step process, the serum is exceptionally potent and stable, and its unique [gel-oil texture](https://www.trendhunter.com/trends/super-blast-ampoule) is said to absorb three times more effectively than traditional Vitamin C. This hydrating, brightening antioxidant-packed serum is vegan, fragrance-free and safe for all skin types. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 49% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Single-ingredient Serums:** Innovative skincare formulations focusing on single-ingredient serums simplify product efficacy while addressing consumer concerns and sensitivities. - **THD Ascorbate Revolution:** The rise of THD Ascorbate as a potent Vitamin C derivative in beauty products signals a shift towards more stable and gentle formulations for skincare. - **Gel-oil Texture Appeal:** The trend of gel-oil textures in skincare products like the Suprême C serum offers improved absorption rates and a luxurious user experience. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore disruptive innovation opportunities by developing single-ingredient serums that offer potent and stable solutions while avoiding common consumer concerns. - **Beauty Products:** Beauty product companies have the chance to capitalize on the THD Ascorbate revolution by formulating products with this potent and gentle Vitamin C derivative to meet consumer demands for stability and efficacy. - **Cosmetics Manufacturing:** Cosmetics manufacturers can seize the opportunity presented by the trend of gel-oil textures in skincare to create products with enhanced absorption capabilities and luxurious sensations for users. ## Related on Trend Hunter - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [High-Potency Vitamin C Formulations](https://www.trendhunter.com/trends/highpotency-vitamin-c.md) - [Waterless Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-cef.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md)