# Soup-Branded Streetwear The Supreme and Vans Campbell's Soup Line is a Must Have By Sarah Robson | Published 2012-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-and-vans-campbells-soup References: [hypebeast](http://hypebeast.com/2012/05/supreme-x-campbells-soup-capsule-collection/) The Supreme and Vans [Campbell's Soup](https://www.trendhunter.com/trends/campbells) collaboration is extremely creative, even for the normally [eccentric streetwear brands](https://www.trendhunter.com/trends/golf-wang-x-supreme) involved. This collection recreates a look similar to Andy Warhol's art designs, which frequently feature Campbell's trademark. The shoes prices will range from $128 to $153, and the collection will include a matching printed T-shirt and snapback baseball hat featuring the logo. Keep an eye on this distinct collection as it is to be released very soon at the Los Angeles, New York, London and online Supreme flagships. Supreme and Vans are both dominating skate companies that have made various collaborations in the past, including the Mike Carroll signature MC model that was released in March 2012. The Campbell's Soup collection is currently available in Japan, and will surely be a success as soon as it hits North American shelves. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Brand Collaborations:** Brands in different sectors can collaborate to create unique and unusual products such as food-inspired streetwear. - **Pop Art Resurgence:** The use of pop art elements in design can attract younger consumers who are more likely to value novelty and uniqueness. - **Streetwear Expansion:** Streetwear brands can expand their product offerings beyond traditional apparel to reach new markets and appeal to new demographics. ### Sectors Adopting This - **Fashion Retail:** Retail companies can collaborate with artists and other brands to create innovative fashion collections that reflect pop culture trends. - **Food Product Manufacturing:** Food companies can create partnerships with fashion brands to create decorations and other products that blend food branding with fashion trends. - **Skateboarding Equipment:** Skateboard companies can expand their product lines beyond traditional equipment and appeal to new consumer segments with unique and innovative designs. ## Related on Trend Hunter - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Street-Style Moccasin Shoes](https://www.trendhunter.com/trends/wallabees.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Streetwear Oxford Footwear](https://www.trendhunter.com/trends/1461-3eye-shoe.md) - [Reworked Rugged Skate Shoes](https://www.trendhunter.com/trends/oamc-x-vans.md) - [Collaborative Street-Informed Loafers](https://www.trendhunter.com/trends/penton-loafer-1.md)