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# Collaborative Bright Puffer Jackets
Supreme and The North Face Release Jackets in Red and Green

By Ell Smith | Published 2020-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-and-the-north-face-release
References: [hypebae](https://hypebae.com/2020/10/supreme-the-north-face-fall-winter-jacket-collaboration-collection-puffer-fleece-outerwear-release-date) & [supremenewyork](https://www.supremenewyork.com/shop)

[Supreme](https://www.trendhunter.com/trends/supreme-x-marmot) and [The North Face](https://www.trendhunter.com/trends/supreme-and-the-north-face-1) are helping consumers cope with the dropping temperatures with the collaborative FW 20 puffer jacket. Winter is quickly approaching and for most living in cooler climates, a warm and durable coat is key. This stylish puffer has released just in time for the season, offering a look that doesn't require one to choose between warmth and aesthetics.

The coat is available in a bright green or a bright red colorway. Supreme's 'S' logo can be seen embossed on The North Face's [Summit Series Himalayan Parka](https://www.trendhunter.com/trends/the-north-face-mountain-jacket), which is filled with down feathers, and is completely waterproof. Different coat iterations are available, including ones for less extreme temperatures and a cozy fleece.

Image Credit: Supreme

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 68% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Puffer Jackets:** Opportunity for brands to collaborate and create innovative puffer jackets that combine style and functionality.
- **Bright Winter Coats:** Growing trend for vibrant-colored winter coats that offer both warmth and visual appeal.
- **Dual-purpose Outerwear:** Demand for outerwear that seamlessly merges fashion and function, allowing consumers to stay warm without compromising on style.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can capitalize on the trend by offering collaborative puffer jackets that cater to the needs of style-conscious consumers.
- **Outdoor Apparel:** Opportunity for outdoor apparel brands to develop bright-colored winter coats with advanced insulation and weather-resistant features.
- **Athleisure:** Athleisure brands can tap into the demand for dual-purpose outerwear by incorporating innovative design elements that blend fashion and performance.

## Related on Trend Hunter

- [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md)
- [Collaboration Fashion Puffer Coats](https://www.trendhunter.com/trends/eye-junya-watanabe-man.md)
- [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)
- [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)
- [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md)
- [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md)
- [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md)
- [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md)
- [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)
