# Collaborative Streetwear Newspapers Supreme and the New York Post Made a Limited-Edition Newspaper By Laura McQuarrie | Published 2018-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supreme-and-the-new-york-post References: [designtaxi](http://designtaxi.com/news/401016/Supreme-x-New-York-Post-Debut-Limited-Edition-Newspaper-You-ll-Want-To-Cop/) & [instagram](https://instagram.com/p/BmahmJon5Ne/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Supreme and the New York Post recently joined forces to launch a limited-edition newspaper for the August 13th issue. While Supreme is a [streetwear brand](https://www.trendhunter.com/trends/supreme-x-wutang-clan) that has built a strong fan base of Millennial consumers, it is fair to say that this demographic mostly stays on top of current news via digital channels—as such, the Supreme x New York Post newspaper has the potential to make the print product seem fresh and appealing to this segment. Like its streetwear styles and many of the other [limited-edition goods](https://www.trendhunter.com/trends/supreme-x-marmot) it has launched in the past, Supreme took a [minimalist approach](https://www.trendhunter.com/trends/bape-sta) to placing its logo on the front of the paper. Naturally, the co-branded newspapers can only just now be found on newsstands, as well as some online sites for a high price. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** Create limited-edition collaborations between brands to attract new consumers and generate excitement around a product or service. - **Revitalizing Print Media:** Incorporate innovative marketing strategies to make print media more appealing and relevant to younger, digitally-oriented consumer demographics. - **Minimalist Branding:** Embrace minimalist branding approaches to create a sense of exclusivity and desirability among consumers. ### Industries Being Reshaped - **Streetwear:** Collaborate with other brands or media outlets to create limited-edition streetwear products and drive consumer interest. - **Media Publishing:** Partner with fashion or lifestyle brands to create exclusive, limited-edition print media products that appeal to younger audiences. - **Marketing and Advertising:** Utilize minimalist branding techniques to differentiate and position products or services as exclusive and highly desirable. ## Related on Trend Hunter - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Streetwear-Inspired Beauty Collections](https://www.trendhunter.com/trends/paul-franks.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Streetwear Oxford Footwear](https://www.trendhunter.com/trends/1461-3eye-shoe.md)